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Augmented reality (AR) 1 Consumer behaviour 1 E-commerce 1 Electronic Commerce 1 Innovation adoption 1 Innovationsakzeptanz 1 Konsumentenverhalten 1 Marker-based 1 Markerless 1 Mobile Anwendung 1 Mobile application 1 Online retailing 1 Online-Handel 1 Scan function 1 Social Web 1 Social web 1 Technology acceptance model (TAM) 1 Virtual mirror 1 Virtual reality 1 Virtuelle Realität 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Baier, Daniel 1 Geyer-Schulz, Andreas 1 Rese, Alexandra 1 Schreiber, Stefanie 1
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Technological forecasting & social change : an international journal 1
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ECONIS (ZBW) 1
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How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra; Baier, Daniel; Geyer-Schulz, Andreas; … - In: Technological forecasting & social change : an … 124 (2017), pp. 306-319
Persistent link: https://www.econbiz.de/10011899416
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