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Search: subject:"Schema"
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Subject
All
Consumer behaviour
65
Konsumentenverhalten
65
Theorie
33
Theory
33
Cognition
27
Kognition
27
Advertising effects
24
Brand management
24
Markenführung
24
Werbewirkung
24
Advertising
23
Brand image
22
Markenimage
21
Markenartikel
19
Werbung
18
Brand
17
Kognitives Schema
17
schema
17
Schema theory
15
Organizational behaviour
14
Schema
14
Verhalten in Organisationen
14
Führungsstil
13
Leadership style
13
Beziehungsmarketing
10
Relationship marketing
10
Führungskräfte
9
Gender
9
Managers
9
Schema congruity
9
schema congruity
9
schema theory
9
Experiment
8
Knowledge management
8
Wissensmanagement
8
Geschlecht
7
Knowledge transfer
7
Lieferantenmanagement
7
Marketing management
7
Marketingmanagement
7
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Online availability
All
Undetermined
158
Free
51
CC license
3
Type of publication
All
Article
231
Book / Working Paper
43
Type of publication (narrower categories)
All
Article in journal
166
Aufsatz in Zeitschrift
166
research-article
12
Hochschulschrift
11
Thesis
10
Dissertation u.a. Prüfungsschriften
6
Article
3
Aufsatz im Buch
3
Aufsatzsammlung
3
Book section
3
Collection of articles of several authors
3
Sammelwerk
3
Bibliografie enthalten
2
Bibliography included
2
Congress Report
2
conceptual-paper
2
review
2
review-article
2
Case study
1
Collection of articles written by one author
1
Conference paper
1
Fallstudie
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
208
Undetermined
47
German
14
French
4
Romanian
1
Author
All
Bhaduri, Gargi
5
Halkias, Georgios
5
Jensen, Jonathan A.
4
Diamantopoulos, Adamantios
3
Ivanova-Gongne, Maria
3
Ahlemann, Frederik
2
Ajina, Ahmad S.
2
Ali, Saqib
2
Arshad, Muhammad
2
Bergan, Peder
2
Bindlish, Puneet K.
2
Clemente, Sarah
2
Coghlan, Alexandra
2
Condie, Jenny
2
Dahlén, Micael
2
Daschner, Stefan
2
Davvetas, Vasileios
2
Dolansky, Eric
2
Farooq, Mariam
2
Farooq, Omer
2
Furtado, Pedro
2
GEORGESCU, Cristian
2
Gardiner, Sarah
2
Gierl, Heribert
2
Giunchiglia, Fausto
2
Goswami, Ashita
2
Greulich, Malte
2
Grossenbacher, Samuel
2
Guillin, Arnaud
2
Ha-Brookshire, Jung E.
2
Hadinejad, Arghavan
2
Huang, Liqiang
2
Javed, Hafiz Muhammad Usama
2
Karger, Erik
2
Ke, Weiling
2
Kokkinaki, Flora
2
Kumar, Sushant
2
Lei, Linan
2
Loef, J.
2
Mantonakis, Antonia
2
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Institution
All
HAL
5
Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin"
2
Economics Department, University of Massachusetts-Boston
2
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
1
Eberhard Karls Universität Tübingen
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
International Institute of Social and Economic Sciences
1
Santa Fe Institute
1
School of Economics, UNSW Business School
1
Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
Université Paris-Dauphine
1
Université Paris-Dauphine (Paris IX)
1
Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Published in...
All
Journal of business research : JBR
6
Journal of marketing communications
6
Journal of retailing and consumer services
5
Post-Print / HAL
5
Informatica Economica
4
Journal of the Academy of Marketing Science
4
International journal of advertising : the review of marketing communications
3
International journal of business process integration and management : IJBPIM
3
International journal of hospitality management
3
Journal of Business Ethics
3
Journal of Product & Brand Management
3
Journal of international marketing
3
Technology analysis & strategic management
3
The journal of product & brand management
3
Asia Pacific Journal of Marketing and Logistics
2
Asia Pacific journal of marketing and logistics
2
Contributions to economic analysis
2
Database Systems Journal
2
Group & organization management : an international journal
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of retail and distribution management
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of decision systems
2
Journal of management information systems : JMIS
2
Journal of strategic marketing
2
Management information systems : mis quarterly
2
Marketing letters : a journal of research in marketing
2
Online Information Review
2
Organizacija
2
Organization science
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Qualitative Research in Accounting & Management
2
Risk in Contemporary Economy
2
Schmalenbach business review : sbr
2
Working Papers / Economics Department, University of Massachusetts-Boston
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in Complex Systems (ACS)
1
Annals of Faculty of Economics
1
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Source
All
ECONIS (ZBW)
185
RePEc
53
Other ZBW resources
24
USB Cologne (EcoSocSci)
7
EconStor
3
BASE
2
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274
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1
Recycle right : how to decrease recycling contamination with informational point-of-disposal signage
Cakanlar, Aylin
;
Hunter, Megan
;
Nenkov, Gergana Y.
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
3
,
pp. 781-803
Persistent link: https://www.econbiz.de/10015508989
Saved in:
2
When hate does not last : the evolution of brand
schema
in online communities
Ul-Haq, Shoaib
;
Kwok, Ray Yiu-Keung
- In:
Qualitative market research : an international journal
28
(
2025
)
4
,
pp. 625-651
Persistent link: https://www.econbiz.de/10015609199
Saved in:
3
Thirty years of managerial mental representations : a review guiding conceptualization and future research
Becker, Philipp Benedikt
;
Laureiro Martínez, Daniella
; …
- In:
Journal of management
52
(
2026
)
1
,
pp. 331-368
Persistent link: https://www.econbiz.de/10015638430
Saved in:
4
Expectations of bank automation : the influence of consumer cognitive
schema
Carretta, Alessandro
;
Cucinelli, Doriana
;
Fattobene, …
- In:
International journal of bank marketing
43
(
2025
)
1
,
pp. 180-207
Persistent link: https://www.econbiz.de/10015202513
Saved in:
5
The surprisingly robust effects of narratives in supplier negotiations
Ried, Leopold
;
Kaufmann, Lutz
;
Schreiner, Moritz
- In:
The journal of supply chain management
61
(
2025
)
2
,
pp. 33-52
Persistent link: https://www.econbiz.de/10015457749
Saved in:
6
The social behavior of traveling with dogs : drivers, behavioral tendencies, and experiences
Hoy, Lori S.
;
Stangl, Brigitte
;
Morgan, Nigel
- In:
Journal of vacation marketing
31
(
2025
)
2
,
pp. 366-385
Persistent link: https://www.econbiz.de/10015425074
Saved in:
7
The distance between sustainability store image and store identity inside grocery stores
Grandi, Benedetta
;
Cardinali, Maria Grazia
- In:
International journal of retail and distribution management
53
(
2025
)
13
,
pp. 90-103
Persistent link: https://www.econbiz.de/10015614955
Saved in:
8
Interoperable knowledge graphs for localized supply chains : leveraging graph databases and RDF standards
Kumar, Vishnu
- In:
Logistics
9
(
2025
)
4
,
pp. 1-25
knowledge graph in Neo4j, converts it to Resource Description Framework (RDF) format, and aligns it with the
Schema
…
Persistent link: https://www.econbiz.de/10015578945
Saved in:
9
Maximising sales and fostering brand attachment : the power of great expectations in the Australian cellar door experience
D'Ament, Genevieve
;
Nayeem, Tahmid
;
Saliba, Anthony John
- In:
International journal of wine business research
37
(
2025
)
4
,
pp. 550-569
Persistent link: https://www.econbiz.de/10015624734
Saved in:
10
Against the green
schema
: how gen-AI negatively impacts green influencer posts
Narayanan, Priya
- In:
Psychology & marketing
42
(
2025
)
4
,
pp. 970-986
Persistent link: https://www.econbiz.de/10015373295
Saved in:
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