Manthiou, Aikaterini; (Ally) Lee, Seonjeong; (Rebecca) … - In: Journal of Services Marketing 28 (2014) 1, pp. 22-35
Purpose – A desirable experiential environment is an essential source of competitive advantage in the festival industry. Understanding festival attendees' experience is imperative for festival organizers because attendees' experience is a predictor of their future behavior. With the experience...
