Search Results - subject:"Script theory"

An integration of cognitive appraisal theory and script theory in the luxury cruise sector : the bridging role of recollection and storytelling

Manthiou, Aikaterini; Kang, Juhee; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 34 (2017) 8, pp. 1071-1088

Persistent link: https://www.econbiz.de/10011758797

Social amplification : a mechanism in the spread of brand usage

East, Robert; Uncles, Mark; Romaniuk, Jenni; Lomax, Wendy - In: Australasian marketing journal 25 (2017) 1, pp. 20-25

Persistent link: https://www.econbiz.de/10011782245

Investigating the effects of memorable experiences : an extended model of script theory

Manthiou, Aikaterini; Kang, Juhee; Chiang, Lanlung; … - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 362-379

Persistent link: https://www.econbiz.de/10011484901

Modeling contextually elicited service quality expectations

Strombeck, Stephen; Shu, Shih-tung - In: Managing service quality : MSQ ; an international journal 24 (2014) 2, pp. 160-183

Persistent link: https://www.econbiz.de/10010253992

The experience economy approach to festical marketing : vivid memory and attendee loyalty

Manthiou, Aikaterini; Lee, Seonjeong; Tang, Liang; … - In: The journal of services marketing 28 (2014) 1, pp. 22-35

Persistent link: https://www.econbiz.de/10010343436

The experience economy approach to festival marketing: vivid memory and attendee loyalty

Manthiou, Aikaterini; (Ally) Lee, Seonjeong; (Rebecca) … - In: Journal of Services Marketing 28 (2014) 1, pp. 22-35

Purpose – A desirable experiential environment is an essential source of competitive advantage in the festival industry. Understanding festival attendees' experience is imperative for festival organizers because attendees' experience is a predictor of their future behavior. With the experience...

Persistent link: https://www.econbiz.de/10014906181