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Year of publication
Subject
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Online-Marketing 13,883 Internet marketing 13,881 Social Web 7,265 Social web 7,265 Consumer behaviour 5,725 Konsumentenverhalten 5,725 Online retailing 2,792 Online-Handel 2,792 Electronic Commerce 2,344 E-commerce 2,251 Werbewirkung 2,135 Advertising effects 2,132 Suchmaschine 1,954 Viral marketing 1,933 Search engine 1,932 Virales Marketing 1,932 Beziehungsmarketing 1,884 Relationship marketing 1,883 Advertising 1,721 Werbung 1,717 Marketingmanagement 1,698 Marketing management 1,691 Brand management 1,613 Markenführung 1,613 Internet 1,539 Social media 962 Marketing 939 social media 931 Markenimage 925 Brand image 924 Website 845 Brand 843 Markenartikel 837 Digitalisierung 725 Digitization 702 Customer integration 619 Kundenintegration 619 Digital platform 592 Digitale Plattform 591 Theorie 589
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Online availability
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Undetermined 6,558 Free 3,527 CC license 356
Type of publication
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Article 10,455 Book / Working Paper 4,724 Journal 28 Other 4
Type of publication (narrower categories)
All
Article in journal 8,792 Aufsatz in Zeitschrift 8,792 Aufsatz im Buch 1,497 Book section 1,497 Graue Literatur 755 Non-commercial literature 755 Working Paper 621 Arbeitspapier 610 Collection of articles of several authors 251 Sammelwerk 251 Hochschulschrift 236 Aufsatzsammlung 226 Ratgeber 223 Guidebook 209 Case study 180 Fallstudie 180 Conference paper 144 Konferenzbeitrag 144 Thesis 115 Lehrbuch 100 Konferenzschrift 72 Textbook 72 Handbook 37 Handbuch 37 Glossar enthalten 34 Glossary included 34 Collection of articles written by one author 26 Sammlung 26 Conference proceedings 20 research-article 16 Article 11 Interview 10 Amtsdruckschrift 9 Government document 9 Bibliografie enthalten 7 Bibliography included 7 Festschrift 6 Company information 5 Einführung 5 Firmeninformation 5
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Language
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English 13,885 German 1,240 Undetermined 63 French 10 Polish 6 Russian 6 Spanish 5 Italian 4 Serbian 3 Swedish 3 Czech 1 Finnish 1 Slovak 1
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Author
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Tucker, Catherine 49 Kreutzer, Ralf T. 36 Law, Rob 36 Skiera, Bernd 34 Dwivedi, Yogesh K. 33 Goldfarb, Avi 33 Zimmermann, Klaus F. 33 Askitas, Nikos 28 Ghose, Anindya 28 Edelman, Benjamin 26 Whinston, Andrew B. 24 Jerath, Kinshuk 22 Pan, Bing 21 Tan, Yong 20 Bergemann, Dirk 19 Ozuem, Wilson 19 Schultz, Carsten D. 19 Stephen, Andrew T. 19 Chaffey, Dave 18 Chen, Jianqing 18 Decarolis, Francesco 18 Filieri, Raffaele 18 Karjaluoto, Heikki 18 Kollmann, Tobias 18 Martínez-López, Francisco J. 18 Pauwels, Koen 18 Qiu, Liangfei 18 Wilbur, Kenneth C. 18 Abou Nabout, Nadia 17 Bonatti, Alessandro 17 Fritz, Wolfgang 17 Lammenett, Erwin 17 Rana, Nripendra P. 17 Ratten, Vanessa 17 Sayedi, Amin 17 Schweidel, David A. 17 Smith, Katherine Taken 17 Lambrecht, Anja 16 Olbrich, Rainer 16 Pavlou, Paul A. 16
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Institution
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Springer Fachmedien Wiesbaden 74 National Bureau of Economic Research 30 IGI Global 28 Center Data 14 Consumers, Health, Agriculture and Food Executive Agency 14 GFK 14 Information Resources Management Association 14 Wageningen Economic Research 14 OECD 10 Springer Gabler <Firma> 10 American Marketing Association 9 Deutscher Dialogmarketing Verband 9 Haufe-Lexware GmbH & Co. KG 9 Books on Demand GmbH <Norderstedt> 8 European Commission / Joint Research Centre 8 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 8 RWI - Leibniz-Institut für Wirtschaftsforschung 7 Nomos Verlagsgesellschaft 6 Universität Mannheim 6 Wiley-VCH 6 mitp Verlags GmbH & Co. KG 6 Organisation for Economic Co-operation and Development 5 Campus Verlag 4 Edward Elgar Publishing 4 European Commission / Directorate-General for Communications Networks, Content and Technology 4 Springer-Verlag GmbH 4 UVK Verlagsgesellschaft mbH 4 Verlag Dr. Kovač 4 epubli GmbH 4 European Commission / Directorate-General for the Information Society and Media 3 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 3 Peter Lang GmbH 3 Rheinwerk Verlag 3 Springer International Publishing 3 World Bank 3 World Tourism Organization 3 AMA Summer Academic Conference <2023, San Francisco, Calif.> 2 Berliner Wissenschafts-Verlag 2 Chartered Institute of Public Relations 2 DIW Berlin (Deutsches Institut für Wirtschaftsforschung) 2
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Published in...
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Journal of business research : JBR 345 International journal of internet marketing and advertising : IJIMA 218 Journal of retailing and consumer services 210 Marketing science 142 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 131 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 122 International journal of advertising : the review of marketing communications 118 Journal of advertising research 109 Management science : journal of the Institute for Operations Research and the Management Sciences 101 SpringerLink / Bücher 100 Journal of marketing communications 99 International journal of electronic marketing and retailing : IJEMR 97 Information systems research : ISR 89 Journal of promotion management : innovations in planning and applied research 89 Technological forecasting & social change : an international journal 85 Tourism management : research, policies, practice 85 Electronic commerce research 84 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 84 Journal of internet commerce 83 International journal of hospitality management 75 Psychology & marketing 74 Industrial marketing management : the international journal for industrial and high-tech firms 71 Journal of management information systems : JMIS 71 Springer eBook Collection 68 Business horizons 66 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 65 International journal of technology marketing : IJTMkt 65 The journal of product & brand management 64 Marketing intelligence & planning 60 International journal of advertising : the quarterly review of marketing communications 59 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 59 Journal of travel and tourism marketing 56 International journal of business information systems : IJBIS 55 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 51 Journal of marketing 51 Cogent business & management 50 CESifo working papers 49 Journal of electronic commerce research : JECR 48 International journal of e-business research : an official publication of the Information Resources Management Association 46 Journal of marketing management : MM 46
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Source
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ECONIS (ZBW) 15,039 RePEc 73 Other ZBW resources 39 USB Cologne (EcoSocSci) 28 EconStor 23 BASE 9
Showing 11 - 20 of 15,211
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Search engine optimisation strategies : a comprehensive literature review and practitioner insights
Chen, Jun-Cheng - In: EuroMed journal of management : EMJM 6 (2024) 4, pp. 294-318
Persistent link: https://www.econbiz.de/10015338737
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State-of-the-art in the search engine optimisation world
Chen, Jun G. - In: EuroMed journal of management : EMJM 5 (2023) 2, pp. 151-167
Persistent link: https://www.econbiz.de/10014306646
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Investigating the themes in supply chain finance : the emergence of blockchain as a disruptive technology
Kucukaltan, Berk; Kamasak, Rifat; Yalcinkaya, Baris; … - In: International journal of production research 62 (2024) 22, pp. 8173-8192
Persistent link: https://www.econbiz.de/10015095398
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Customers' acceptance of digital marketing techniques : the impact of search engine, e-mail, and social media marketing
Altarifi, Shadi; Al-Quran, Ali Zakariya Farhan; … - In: International journal of business innovation and … 34 (2024) 3, pp. 327-341
Persistent link: https://www.econbiz.de/10015062920
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Measuring consumer visual interest using millions of text and image search
Bellet, Clement; Borah, Abhishek; Dubois, David - 2023
Persistent link: https://www.econbiz.de/10013548992
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Do search engines increase concentration in media markets?
Calzada, Joan; Duch-Brown, Néstor; Gil, Ricard - 2023
Search engines are important access channels to news content of traditional newspapers with Google alone responsible for 35% of online visits to news outlets in the European Union. Yet, the effects of Google Search on market competition and information diversity have received scant attention....
Persistent link: https://www.econbiz.de/10014391285
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Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio; … - In: The journal of industrial economics 71 (2023) 2, pp. 570-592
Persistent link: https://www.econbiz.de/10014365249
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Increasing the effectiveness of sustainability tags : empirical evidence from user tests and a field study on Ecosia Shopping
Bergener, Jens; Gossen, Maike; Veneny, Marek; … - 2023
search engine users perceive detailed sustainability tags for fashion and electronic products. Following this, we employ a … approaches and their impact on consumers’ product choices when shopping for electronic and fashion products via the online search … engine Ecosia. The generic approach highlights sustainable products using a stand-alone “sustainable” tag. In contrast, the …
Persistent link: https://www.econbiz.de/10014445505
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Does complementary role matter? : an empirical study on paid search and social ads on purchase
Li, Zongwei; Tian, Xu; Chen, Jianing; Ren, Lingling; … - In: South African journal of business management 54 (2023) 1, pp. 1-11
Purpose: Online integrated marketing is arousing extensive attention from industry and academia, whereas no uniform conclusion on the effectiveness of integrated versus single marketing has been reached thus far. Accordingly, the integrated marketing effectiveness of paid search advertising and...
Persistent link: https://www.econbiz.de/10014535948
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Nonparametric Estimation of Sponsored Search Auctions and Impacts of Ad Quality on Search Revenue
Kim, Dongwoo; Pal, Pallavi - 2023
This paper presents an empirical model of sponsored search auctions in which advertisers are ranked by bid and ad quality. We introduce a new nonparametric estimator for the advertiser’s ad value and its distribution under the ‘incomplete information’ assumption. The ad value is...
Persistent link: https://www.econbiz.de/10014259686
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