Search Results - subject:"Search Engine"

Predictors of social media influencer marketing effectiveness : a comprehensive literature review and meta-analysis

Spörl-Wang, Katja; Krause, Franziska; Henkel, Sven - In: Journal of business research : JBR 186 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015154429

Agility in marketing teams : an analysis of factors influencing the entry decision into a trendy social network

Oltra, Itziar; Camarero Izquierdo, Carmen; San José, Rebeca - In: Journal of business research : JBR 187 (2025), pp. 1-18

Persistent link: https://www.econbiz.de/10015158170

The use of social media in different phases of the new product development process : a systematic literature review

Han, Runyue; Brennecke, Julia; Borah, Dhruba; Lam, Hugo … - In: R & D management 55 (2025) 1, pp. 108-126

Persistent link: https://www.econbiz.de/10015141811

How B2B social media content strategies generate engagement across different social media platforms

Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430

Persistent link: https://www.econbiz.de/10015331938

How do online media affect cash dividends? : evidence from China∗

Ma, Pengfei; Dong, Siying - In: International review of economics & finance : IREF 98 (2025), pp. 1-19

Persistent link: https://www.econbiz.de/10015331948

Sources of market power in web search : evidence from a field experiment

Allcott, Hunt; Castillo, Juan Camilo; Gentzkow, Matthew … - 2025

Persistent link: https://www.econbiz.de/10015326938

Unveiling emotional intensity in online reviews : adopting advanced machine learning techniques

Lee, Sanghyub; De Villiers, Rouxelle - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 75-86

Persistent link: https://www.econbiz.de/10015327211

Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour

Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 87-95

Persistent link: https://www.econbiz.de/10015327218

Personalized content, engagement, and monetization in a mobile puzzle game

Pape, Louis-Daniel; Helmers, Christian; Iaria, Alessandro; … - In: International journal of industrial organization 98 (2025), pp. 1-18

Persistent link: https://www.econbiz.de/10015181873

Stop hate for profit : evaluating the mobilisation of advertisers and the advertising industry to regulate content moderation on digital platforms

Hill, Steph - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-35

This article compares the goals and outcomes of industry- and activist-led efforts that leverage advertisers to influence platform content moderation, and considers how these efforts fare as governments intervene more strongly in platform governance. It draws on contemporary documents and...

Persistent link: https://www.econbiz.de/10015372932