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Year of publication
Subject
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Online-Marketing 13,879 Internet marketing 13,877 Social Web 7,262 Social web 7,262 Consumer behaviour 5,722 Konsumentenverhalten 5,722 Online retailing 2,791 Online-Handel 2,791 Electronic Commerce 2,344 E-commerce 2,251 Werbewirkung 2,134 Advertising effects 2,131 Suchmaschine 1,954 Search engine 1,932 Viral marketing 1,930 Virales Marketing 1,929 Beziehungsmarketing 1,882 Relationship marketing 1,881 Advertising 1,721 Werbung 1,717 Marketingmanagement 1,698 Marketing management 1,691 Brand management 1,611 Markenführung 1,611 Internet 1,539 Social media 961 Marketing 939 social media 931 Markenimage 924 Brand image 923 Website 845 Brand 841 Markenartikel 835 Digitalisierung 725 Digitization 702 Customer integration 617 Kundenintegration 617 Digital platform 592 Digitale Plattform 591 Theorie 589
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Online availability
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Undetermined 6,557 Free 3,524 CC license 353
Type of publication
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Article 10,451 Book / Working Paper 4,724 Journal 28 Other 4
Type of publication (narrower categories)
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Article in journal 8,788 Aufsatz in Zeitschrift 8,788 Aufsatz im Buch 1,497 Book section 1,497 Graue Literatur 755 Non-commercial literature 755 Working Paper 621 Arbeitspapier 610 Collection of articles of several authors 251 Sammelwerk 251 Hochschulschrift 236 Aufsatzsammlung 226 Ratgeber 223 Guidebook 209 Case study 180 Fallstudie 180 Conference paper 144 Konferenzbeitrag 144 Thesis 115 Lehrbuch 100 Konferenzschrift 72 Textbook 72 Handbook 37 Handbuch 37 Glossar enthalten 34 Glossary included 34 Collection of articles written by one author 26 Sammlung 26 Conference proceedings 20 research-article 16 Article 11 Interview 10 Amtsdruckschrift 9 Government document 9 Bibliografie enthalten 7 Bibliography included 7 Festschrift 6 Company information 5 Einführung 5 Firmeninformation 5
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Language
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English 13,881 German 1,240 Undetermined 63 French 10 Polish 6 Russian 6 Spanish 5 Italian 4 Serbian 3 Swedish 3 Czech 1 Finnish 1 Slovak 1
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Author
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Tucker, Catherine 49 Kreutzer, Ralf T. 36 Law, Rob 36 Skiera, Bernd 34 Dwivedi, Yogesh K. 33 Goldfarb, Avi 33 Zimmermann, Klaus F. 33 Askitas, Nikos 28 Ghose, Anindya 28 Edelman, Benjamin 26 Whinston, Andrew B. 24 Jerath, Kinshuk 22 Pan, Bing 21 Tan, Yong 20 Bergemann, Dirk 19 Ozuem, Wilson 19 Schultz, Carsten D. 19 Stephen, Andrew T. 19 Chaffey, Dave 18 Chen, Jianqing 18 Decarolis, Francesco 18 Filieri, Raffaele 18 Karjaluoto, Heikki 18 Kollmann, Tobias 18 Martínez-López, Francisco J. 18 Pauwels, Koen 18 Qiu, Liangfei 18 Wilbur, Kenneth C. 18 Abou Nabout, Nadia 17 Bonatti, Alessandro 17 Fritz, Wolfgang 17 Lammenett, Erwin 17 Rana, Nripendra P. 17 Ratten, Vanessa 17 Sayedi, Amin 17 Schweidel, David A. 17 Smith, Katherine Taken 17 Lambrecht, Anja 16 Olbrich, Rainer 16 Pavlou, Paul A. 16
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Institution
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Springer Fachmedien Wiesbaden 74 National Bureau of Economic Research 30 IGI Global 28 Center Data 14 Consumers, Health, Agriculture and Food Executive Agency 14 GFK 14 Information Resources Management Association 14 Wageningen Economic Research 14 OECD 10 Springer Gabler <Firma> 10 American Marketing Association 9 Deutscher Dialogmarketing Verband 9 Haufe-Lexware GmbH & Co. KG 9 Books on Demand GmbH <Norderstedt> 8 European Commission / Joint Research Centre 8 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 8 RWI - Leibniz-Institut für Wirtschaftsforschung 7 Nomos Verlagsgesellschaft 6 Universität Mannheim 6 Wiley-VCH 6 mitp Verlags GmbH & Co. KG 6 Organisation for Economic Co-operation and Development 5 Campus Verlag 4 Edward Elgar Publishing 4 European Commission / Directorate-General for Communications Networks, Content and Technology 4 Springer-Verlag GmbH 4 UVK Verlagsgesellschaft mbH 4 Verlag Dr. Kovač 4 epubli GmbH 4 European Commission / Directorate-General for the Information Society and Media 3 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 3 Peter Lang GmbH 3 Rheinwerk Verlag 3 Springer International Publishing 3 World Bank 3 World Tourism Organization 3 AMA Summer Academic Conference <2023, San Francisco, Calif.> 2 Berliner Wissenschafts-Verlag 2 Chartered Institute of Public Relations 2 DIW Berlin (Deutsches Institut für Wirtschaftsforschung) 2
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Published in...
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Journal of business research : JBR 345 International journal of internet marketing and advertising : IJIMA 218 Journal of retailing and consumer services 210 Marketing science 142 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 131 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 122 International journal of advertising : the review of marketing communications 118 Journal of advertising research 109 Management science : journal of the Institute for Operations Research and the Management Sciences 101 SpringerLink / Bücher 100 Journal of marketing communications 99 International journal of electronic marketing and retailing : IJEMR 97 Information systems research : ISR 89 Journal of promotion management : innovations in planning and applied research 89 Technological forecasting & social change : an international journal 85 Tourism management : research, policies, practice 85 Electronic commerce research 84 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 84 Journal of internet commerce 83 International journal of hospitality management 75 Psychology & marketing 74 Industrial marketing management : the international journal for industrial and high-tech firms 71 Journal of management information systems : JMIS 71 Springer eBook Collection 68 Business horizons 66 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 65 International journal of technology marketing : IJTMkt 65 The journal of product & brand management 64 Marketing intelligence & planning 60 International journal of advertising : the quarterly review of marketing communications 59 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 59 Journal of travel and tourism marketing 56 International journal of business information systems : IJBIS 55 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 51 Journal of marketing 51 Cogent business & management 50 CESifo working papers 49 Journal of electronic commerce research : JECR 48 International journal of e-business research : an official publication of the Information Resources Management Association 46 Journal of marketing management : MM 46
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Source
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ECONIS (ZBW) 15,035 RePEc 73 Other ZBW resources 39 USB Cologne (EcoSocSci) 28 EconStor 23 BASE 9
Showing 1 - 10 of 15,207
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Search engine competition
García, Daniel - 2023
This paper studies a model of search engine competition with endogenous obfuscation. Platforms may differ in the …
Persistent link: https://www.econbiz.de/10014444933
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Positive emotions during search engine use : how you feel impacts what you search for and click on
Whitley, Sarah C.; Chakravarty, Anindita; Wang, Pengyuan - 2025
Persistent link: https://www.econbiz.de/10015374152
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The impact of digital inbound marketing on digital marketing performance
Al-Quran, Ali Zakariya Farhan; Bani-Khaled, Ali; … - In: International journal of business information systems : … 49 (2025) 1, pp. 46-64
Persistent link: https://www.econbiz.de/10015409554
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Keyword-level Bayesian online bid optimization for sponsored search advertising
Majima, Kaito; Kawakami, Kosuke; Ishizuka, Kota; … - In: Operations research forum 5 (2024) 2, pp. 1-32
Persistent link: https://www.econbiz.de/10015179784
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Challenges and good practices from online search engines to limit search traffic towards intellectual property infringing content and services : search engines
European Union Intellectual Property Office - 2024
Search engines play a central role in online content discoverability, acting as a major gateway for users to access online information. As part of their activities, they may drive traffic towards websites that offer illegal goods and services, such as counterfeit products or pirated content....
Persistent link: https://www.econbiz.de/10015322307
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How Google Advertisements attract consumers' call-to-action and electronic word-of-mouth
Chen, Tser Yieth; Wu, Hsueh Ling; Yun, Jiun-Hua - In: Asia marketing journal 26 (2024) 2, pp. 77-89
Persistent link: https://www.econbiz.de/10015398965
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LLM technologies and information search
Liu, Lin; Meng, Jiajun; Yang, Yongliang - In: Journal of economy and technology 2 (2024), pp. 269-277
With the booming of LLM technologies (e.g., ChatGPT), people's goals and behaviors in information search have been reshaped significantly. This paper attempts to conceptually discuss how LLM technologies might revolutionize these important aspects in information search and provides a...
Persistent link: https://www.econbiz.de/10015402153
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Nonparametric estimation of sponsored search auctions and impact of Ad quality on search revenue
Kim, Dongwoo; Pal, Pallavi - 2024
This paper presents an empirical model of sponsored search auctions where advertisers are ranked by bid and ad quality. Our model is developed under the 'incomplete information' setting with a general quality scoring rule. We establish nonparametric identification of the advertiser's valuation...
Persistent link: https://www.econbiz.de/10015053799
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Is competition only one click away? : the Digital Markets Act impact on Google Maps
Pape, Louis-Daniel; Rossi, Michelangelo - 2024
This paper examines the impact of the Digital Markets Act (DMA) on consumer behavior, focusing on changes in Google's search result presentation in the European Union (EU). Specifically, it investigates the effects of Google's removal of clickable maps in search results, a modification...
Persistent link: https://www.econbiz.de/10014632304
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Artificial intelligence, algorithmic bidding and collusion in online advertising
Decarolis, Francesco; Rovigatti, Gabriele; Rovigatti, … - 2024 - This version: February, 2024
Persistent link: https://www.econbiz.de/10014566119
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