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  • Search: subject:"Search Engine Optimization"
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Year of publication
Subject
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Search engine 28 Suchmaschine 28 Online-Marketing 26 Internet marketing 25 Suchmaschinenoptimierung 19 Website 18 search engine optimization 13 Electronic Commerce 10 E-commerce 8 Search engine optimization 8 Social Web 8 Social web 8 Internet 7 Online search 7 Online-Recherche 7 SEO 7 Search Engine Optimization 7 Online retailing 5 Online-Handel 5 World Wide Web 4 Consumer behaviour 3 Google 3 Konsumentenverhalten 3 Ranking 3 Search Engine Optimization (SEO) 3 Social Media 3 Strategic management 3 Strategisches Management 3 business website 3 pagerank 3 Benutzerfreundlichkeit 2 Beziehungsmarketing 2 Datenstruktur 2 Digital media 2 Einzelhandel 2 Information Retrieval 2 KMU 2 Kapitalerhöhung 2 Mobile Marketing 2 Mobile marketing 2
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Online availability
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Undetermined 26 Free 13 CC license 1
Type of publication
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Article 32 Book / Working Paper 24 Journal 1
Type of publication (narrower categories)
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Article in journal 14 Aufsatz in Zeitschrift 14 Handbook 5 Handbuch 5 research-article 5 Glossar enthalten 3 Glossary included 3 Aufsatz im Buch 1 Aufsatzsammlung 1 Book section 1 Collection of articles of several authors 1 Hochschulschrift 1 Lehrbuch 1 Sammelwerk 1 Thesis 1
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Language
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English 31 German 16 Undetermined 9 Serbian 1
Author
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Erlhofer, Sebastian 4 Sens, Bastian 3 ENACEANU, Alexandru 2 Keßler, Esther 2 Lieberam-Schmidt, Sönke 2 Mandić, Mirko 2 Raaf, Udo 2 Rabsch, Stefan 2 Aedo, Ignacio 1 Alpar, Andre 1 Arilla, Ramón 1 Aydin, Hadice 1 Banerjee, Arindam 1 Banerjee, Tanushri 1 Banou, Christina 1 Baye, Michael R. 1 Bennett, Roger 1 Berman, Ron 1 Borgh, Michel van der 1 Brodie, Roderick J. 1 BÂRSAN, Ghiþã 1 CAPATINA, Alexandru 1 Camilleri, Mark Anthony 1 Chodak, Grzegorz 1 Codina, Lluís 1 Czaplewski, Andrew J. 1 D, Assoc. Prof. Liviu Ion Ciora Ph. 1 D, Lect. Ion Buligiu Ph. 1 Dafforn, Erik 1 Daniel-Liviu, CIUREL 1 Di Benedetto, C. Anthony 1 Dover, Danny 1 Duclos, Rod 1 Díaz, Paloma 1 ENĂCEANU, Alexandru 1 Erdmann, Anett 1 Fehrer, Julia 1 GERU, Marius 1 Gajić, Milan 1 Gerigk, Dagmar 1
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Institution
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Rheinwerk Verlag 2 Springer Fachmedien Wiesbaden 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Department of Business Economics and Public Policy, Kelley School of Business 1 Galileo Press 1
Published in...
All
Rheinwerk Computing 6 Springer eBook Collection 4 Online Information Review 3 essentials 3 Essentials 2 MPRA Paper 2 Marketing science 2 SpringerLink / Bücher 2 Alma Mater University journal 1 Anale. Seria Stiinte Economice. Timisoara 1 Annals of University of Craiova - Economic Sciences Series 1 Bankarstvo 1 Bible 1 Business horizons 1 Collection and Curation 1 Database Systems Journal 1 Gabler Research 1 Galileo Computing 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 Informatica Economica 1 Information systems and e-business management : ISeB 1 International Journal of Business Analytics (IJBAN) 1 International Journal of Online Marketing (IJOM) 1 International Journal of Sociotechnology and Knowledge Development (IJSKD) 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of Documentation 1 Journal of Information Systems & Operations Management 1 Journal of business research : JBR 1 Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association 1 Journal of nonprofit & public sector marketing 1 Journal of organizational computing and electronic commerce 1 Journal of retailing 1 Journal of small business strategy 1 Revista de Marketing Online (Journal of Online Marketing) 1 Risk in Contemporary Economy 1 Secrets Ser 1 Springer Texts in Business and Economics 1 Strategic corporate communication in the digital age 1 Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung 1 Working Papers / Department of Business Economics and Public Policy, Kelley School of Business 1
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Source
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ECONIS (ZBW) 36 RePEc 12 Other ZBW resources 8 USB Cologne (EcoSocSci) 1
Showing 31 - 40 of 57
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Suchmaschinen-Optimierung : das umfassende Handbuch
Erlhofer, Sebastian - 2018 - 9., aktualisierte und erweiterte Auflage
Für die meisten Unternehmen ist das Thema "Suchmaschinen-Optimierung" unerlässlich. Aber auch private Webseiten- oder Online-Shop-Betreiber sind an einem attraktiven Ranking der Suchmaschinen interessiert. Mit dem Standardwerk von Erlhofer erhalten Einsteiger notwendiges Grundlagenwissen und...
Persistent link: https://www.econbiz.de/10011792569
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Suchmaschinenoptimierung : erste Schritte und Checklisten für bessere Google-Positionen
Sens, Bastian - 2018
Persistent link: https://www.econbiz.de/10011823868
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Suchmaschinenoptimierung : Erste Schritte und Checklisten für bessere Google-Positionen
Sens, Bastian - 2018
Viele Tipps für den Einstieg in die Suchmaschinenoptimierung: Keyword-Recherche, Technik, Inhalte, Content-Marketing -- Eine Anleitung, wie Sie die Erfolge der Suchmaschinenoptimierung überprüfen können -- Hilfreiche Tipps für kostenlose und Profi-Tools für Ihre Suchmaschinenoptimierung --...
Persistent link: https://www.econbiz.de/10014018644
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Influence of Web Attributes on Consumer Purchase Intentions
Katta, Rama Mohana Rao; Patro, Chandra Sekhar - In: International Journal of Sociotechnology and Knowledge … 9 (2017) 2, pp. 1-16
The rise in the number of households possessing computers and the ease of internet access has led to widespread acceptance of B2C e-commerce, and has rapidly evolved into a global phenomenon. The competition among e-commerce vendors is getting intensified year by year and all of them are...
Persistent link: https://www.econbiz.de/10012047935
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Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Bennett, Roger - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011687038
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Castigarea unui avantaj competitiv prin pozitionarea in motoarele de cautare: O analiza a tehnicilor de optimizare in motoarele de cautare utilizate de comerciantii online
Iconaru, Claudia; Macovei, Octav Ionut; Stoica, Ivona - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 4, pp. 3-20
This paper aims to identify, describe and disseminate the most important search engine optimization techniques that …
Persistent link: https://www.econbiz.de/10010838868
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Estimating Google’s search engine ranking function from a search engine optimization perspective
Luh, Cheng-Jye; Yang, Sheng-An; Huang, Ting-Li Dean - In: Online Information Review 40 (2016) 2, pp. 239-255
Purpose – The purpose of this paper is to estimate Google search engine’s ranking function from a search engine … optimization (SEO) perspective. Design/methodology/approach – The paper proposed an estimation function that defines the query …
Persistent link: https://www.econbiz.de/10014966673
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Suchmaschinen-Optimierung : das umfassende Handbuch; [Inkl. Ladezeitoptimierung & Responsive Webdesign; Grundlagen, Funktionsweisen und strategische Planung; Onpage- und Offpage-Optimierung für Google und Co.; Erfolgsmessung, Web Analytics und Controlling]
Erlhofer, Sebastian - 2016 - 8., aktualisierte Aufl.
Das Handbuch zur Suchmaschinen-Optimierung von Sebastian Erlhofer gilt in Fachkreisen zu Recht als das deutschsprachige Standardwerk. Es bietet Einsteigern und Fortgeschrittenen fundierte Informationen zu allen wichtigen Bereichen der Suchmaschinen-Optimierung. Tauchen Sie ein in die Welt des...
Persistent link: https://www.econbiz.de/10014010500
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Tactical SEO : the theory and practice of search marketing
Wilson, Lee - 2016
Persistent link: https://www.econbiz.de/10011569870
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SEO Techniques for Business Websites
ENACEANU, Alexandru - In: Database Systems Journal 1 (2010) 1, pp. 23-26
In the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to websites. Understanding how search engines work and what they require is an important first step to harnessing their marketing power. There are proven methods to...
Persistent link: https://www.econbiz.de/10010819196
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