Search Results - subject:"Search engine"

Sourcing behavior and the role of news media in AI-powered search engines in the digital media ecosystem : comparing political news retrieval across five languages

Brantner, Cornelia; Karlsson, Michael; Kuai, Joanne - In: Telecommunications policy : the international journal … 49 (2025) 5, pp. 1-17

Persistent link: https://www.econbiz.de/10015444488

A bibliometric analysis of digital advertising in social media : the state of the art and future research agenda

Pahari, Subhajit; Bandyopadhyay, Anupam; V. M., Vijay Kumar - In: Cogent business & management 11 (2024) 1, pp. 1-24

This study provides a comprehensive bibliometric analysis of social media digital advertising, examining 474 journal articles published between 2000 and 2023. Utilizing R programming and VOSviewer software, it uncovers a rapidly expanding field centered on consumer behavior and brand engagement....

Persistent link: https://www.econbiz.de/10015446555

Enhancing inflation nowcasting with online search data: a random forest application for Colombia

Roldán-Ferrín, Felipe; Parra-Polania, Julián A. - 2025

Persistent link: https://www.econbiz.de/10015461268

Search marketing : systematic literature review

Hidayah, Nurdin; Gaffar, Vanessa; Arief, Meta - In: International journal of internet marketing and … 22 (2025) 2, pp. 162-186

Persistent link: https://www.econbiz.de/10015468459

Search engine competition

García, Daniel - 2023

This paper studies a model of search engine competition with endogenous obfuscation. Platforms may differ in the …

Persistent link: https://www.econbiz.de/10014444933

The impact of digital inbound marketing on digital marketing performance

Al-Quran, Ali Zakariya Farhan; Bani-Khaled, Ali; … - In: International journal of business information systems : … 49 (2025) 1, pp. 46-64

Persistent link: https://www.econbiz.de/10015409554

Positive emotions during search engine use : how you feel impacts what you search for and click on

Whitley, Sarah C.; Chakravarty, Anindita; Wang, Pengyuan - In: Journal of marketing 89 (2025) 1, pp. 77-93

Persistent link: https://www.econbiz.de/10015374152

Challenges and good practices from online search engines to limit search traffic towards intellectual property infringing content and services : search engines

European Union Intellectual Property Office - 2024

Search engines play a central role in online content discoverability, acting as a major gateway for users to access online information. As part of their activities, they may drive traffic towards websites that offer illegal goods and services, such as counterfeit products or pirated content....

Persistent link: https://www.econbiz.de/10015322307

How Google Advertisements attract consumers' call-to-action and electronic word-of-mouth

Chen, Tser Yieth; Wu, Hsueh Ling; Yun, Jiun-Hua - In: Asia marketing journal 26 (2024) 2, pp. 77-89

Persistent link: https://www.econbiz.de/10015398965

LLM technologies and information search

Liu, Lin; Meng, Jiajun; Yang, Yongliang - In: Journal of economy and technology 2 (2024), pp. 269-277

With the booming of LLM technologies (e.g., ChatGPT), people's goals and behaviors in information search have been reshaped significantly. This paper attempts to conceptually discuss how LLM technologies might revolutionize these important aspects in information search and provides a...

Persistent link: https://www.econbiz.de/10015402153