The marketing needs of the Romanian companies are very diversified, commencingwith the research of the needs and demand on the target market, going down to the 4Ps (Product,Price, Promotion and Placement) and their components. The present marketing research was performed using 11 categories of...

Purpose – The purpose of this paper is to identify strategies employed by product counterfeiters in their exploitation of legitimate supply chains; to develop a theoretical understanding of counterfeiting and its impact on competitive resources; and, to propose counter-measures for increasing...

<Para ID="Par1">The use of inverse modeling techniques has greatly increased during the past several years because the advances in numerical modeling and increased computing power. Most of these methods require an a priori definition of the stochastic structure of conductivity (K) fields that is inferred only...</para>

Purpose – The purpose of this paper is to empirically explore the extent to which women are advancing in the wine industry, and whether there are conditions which help facilitate their advancement. There is a perception that women are making great strides in the wine industry. However, this...