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~isPartOf:"Journal of marketing management : MM"
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Market segmentation
10
Marktsegmentierung
10
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8
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8
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5
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5
Großbritannien
4
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Dibb, Sally
3
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Journal of marketing management : MM
Discussion paper series / IZA
123
Young consumers : insight and ideas for responsible marketers
64
NBER working paper series
61
SpringerLink / Bücher
61
Working paper / National Bureau of Economic Research, Inc.
60
IZA Discussion Paper
59
Discussion paper / Centre for Economic Policy Research
58
Europäische Hochschulschriften / 5
55
NBER Working Paper
47
Journal of retailing and consumer services
44
CESifo working papers
38
Journal of advertising research
35
Journal of advertising : official publication of the American Academy of Advertising
33
Journal of travel and tourism marketing
33
Journal of business research : JBR
32
Tourism management : research, policies, practice
32
Applied economics
29
Psychology & marketing
28
The journal of consumer marketing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Feminist economics
24
Marketing intelligence & planning
24
Journal of vacation marketing : an international journal
23
Discussion papers / CEPR
22
Economics letters
22
Working paper
22
Discussion paper
21
European journal of marketing : EJM
21
Handbuch Zielgruppenmanagement
21
Harvard business review : HBR
21
International journal of advertising : the quarterly review of marketing communications
21
Journal of strategic marketing
21
Research
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Journal of targeting, measurement and analysis for marketing
20
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
20
Springer eBook Collection
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
International journal of consumer studies
19
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ECONIS (ZBW)
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1
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
Saved in:
2
Lesbians' assessments of gay advertising in France : not necessarily a case of "La Vie en Rose?"
Descubes, Irena
;
McNamara, Tom
;
Bryson, Douglas
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 639-663
Persistent link: https://www.econbiz.de/10011934604
Saved in:
3
The usefulness of Schwartz's "values theory" in understanding consumer behaviour towards differentiated products
Krystallis, Athanasios
;
Vassallo, Marco
;
Chryssohoidis, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1438-1463
Persistent link: https://www.econbiz.de/10009701998
Saved in:
4
Children as vulnerable consumers : a first conceptualisation
Spotswood, Fiona
;
Nairn, Agnès
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 211-229
Persistent link: https://www.econbiz.de/10011545549
Saved in:
5
The baby boomer market maven in the United Kingdom : an experienced diffuser of marketplace information
Sudbury-Riley, Lynn
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 716-749
Persistent link: https://www.econbiz.de/10011577368
Saved in:
6
Evaluating market-segmentation research priorities : targeting re-emancipation
Quinn, Lee
;
Dibb, Sally
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1239-1255
Persistent link: https://www.econbiz.de/10008810708
Saved in:
7
Segmentation and customer insight in contemporary services marketing practice : why grouping customers is no longer enough
Bailey, Christine
;
Baines, Paul R.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 227-252
Persistent link: https://www.econbiz.de/10003838526
Saved in:
8
Market segmentation in managerial practice : a qualitative examination
Quinn, Lee
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10003838527
Saved in:
9
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Saved in:
10
Business psychographics revisited : from segmentation theory to successful marketing practice
Barry, James
;
Weinstein, Art
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 315-340
Persistent link: https://www.econbiz.de/10003838546
Saved in:
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