Search Results - subject:"Self-discrepancy"

To entrepreneur or not to entrepreneur? : how identity discrepancies influence enthusiasm for academic entrepreneurship

Pattnaik, Shashwatashish; Mmbaga, Nick; White, T. Daniel; … - In: The journal of technology transfer 49 (2024) 4, pp. 1444-1470

Persistent link: https://www.econbiz.de/10015186276

Effect of consumer self-discrepancy on materialism and impulse buying : the role of subjective well-being

Pupelis, Linas; Šeinauskienė, Beata - In: Central European Management Journal 31 (2023) 2, pp. 222-240

This study aims to explore how and why self-discrepancy affects materialism and impulsive buying and the extent to … which subjective well-being mediates the relationship between self-discrepancy, materialism and impulsive buying. Design … indicated that greater self-discrepancy was related to poorer life satisfaction, which was related to greater materialism …

Persistent link: https://www.econbiz.de/10014515795

Socio-cultural adaptation in cross-cultural transitions of digital nomads : a self-discrepancy view

Miocevic, Dario; Kock, Florian - 2025

Persistent link: https://www.econbiz.de/10015338086

How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention : a moderated mediation model

Shan, Juan; Jiang, Ling; Cui, Annie Peng; Wang, Yan; … - In: International journal of consumer studies 46 (2022) 3, pp. 818-830

Persistent link: https://www.econbiz.de/10013177000

Can you bear with me? : a comparison study of multifaceted discrepancy-brand avoidance relationships between China and the USA

Wang, Zi; Liu, Paul C. Y.; Yuan, Ruizhi; Kerviler, … - In: International marketing review 41 (2024) 6, pp. 1577-1617

Persistent link: https://www.econbiz.de/10015202398

Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes

Lee, Jonggeun; Sadachar, Amrut - In: Journal of fashion marketing and management 28 (2024) 2, pp. 334-356

Persistent link: https://www.econbiz.de/10014495528

Investigating the role of metaverse influencers' attributes for the next generation of services

Kumar, Aman; Shankar, Amit - In: The journal of services marketing 38 (2024) 7, pp. 816-838

Persistent link: https://www.econbiz.de/10015110627

Can you bear with me? A comparison study of multifaceted discrepancy–brand avoidance relationships between China and the USA

Wang, Zi; Liu, Paul C.Y.; Yuan, Ruizhi; de Kerviler, … - In: International Marketing Review 41 (2024) 6, pp. 1577-1617

Purpose Brand information is ubiquitous online and offline; consumers exhibit brand avoidance tendencies towards brand stimuli when there is a discrepancy between a brand image/personality and one’s self-concept. Given the multifaceted culturally constituted self-domains and self-importance,...

Persistent link: https://www.econbiz.de/10015348217

Do versus don't : the impact of framing on goal-level setting

Tuk, Mirjam Alexandra; Prokopec, Sonja; Van den Bergh, Bram - In: Journal of consumer research : JCR ; an … 47 (2021) 6, pp. 1003-1024

Persistent link: https://www.econbiz.de/10012504030

Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses

Kim, Jinkyung Jenny - In: International journal of hospitality management 114 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014439970