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  • Search: subject:"Semiotik"
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Year of publication
Subject
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Semiotik 408 Semiotics 310 Konsumentenverhalten 82 Consumer behaviour 81 Markenführung 67 Brand management 66 Theorie 43 Theory 40 Brand 39 Markenartikel 39 semiotics 33 Kommunikation 31 Werbung 31 Markenimage 29 Werbewirkung 29 Brand image 28 Advertising effects 27 Advertising 26 Marketing 22 Communication 20 Marketing management 16 Marketingmanagement 16 Visualisierung 16 Sprache 15 Visualization 15 Wissensmanagement 15 Discourse theory 14 Diskurstheorie 14 Knowledge management 14 Kongress 13 Language 13 Zielgruppe 13 Market research 12 Marktforschung 12 Unternehmenskultur 12 Betriebliches Informationssystem 11 Linguistik 11 Luxury goods 11 Luxusgüter 11 Target group 11
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Online availability
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Undetermined 92 Free 70 CC license 2
Type of publication
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Article 210 Book / Working Paper 205 Journal 5
Type of publication (narrower categories)
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Article in journal 137 Aufsatz in Zeitschrift 137 Aufsatz im Buch 66 Book section 66 Graue Literatur 19 Non-commercial literature 19 Working Paper 19 Arbeitspapier 15 Hochschulschrift 15 Dissertation u.a. Prüfungsschriften 10 Aufsatzsammlung 9 Thesis 9 Case study 8 Collection of articles of several authors 8 Fallstudie 8 Konferenzschrift 8 Sammelwerk 8 Bibliographie 5 Conference proceedings 2 Reprint 2 Wörterbuch 2 Article 1 Conference paper 1 Einführung 1 Festschrift 1 Konferenzbeitrag 1
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Language
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English 321 German 79 Undetermined 16 French 5 Russian 3 Spanish 1
Author
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Liu, Kecheng 14 Rossolatos, George 14 Henselmann, Klaus 8 Klein, Martin 8 Herrmann-Pillath, Carsten 6 Oswald, Laura R. 5 Sebeok, Thomas Albert 5 Veg-Sala, Nathalie 5 Lassus, Christel de 4 Lawes, Rachel 4 Leeuwen, Theo van 4 Maier, Christian 4 Petras, André 4 Raschdorf, Florian 4 Sugumaran, Vijayan 4 Conejo, Francisco 3 Crowther, David 3 Heilbrunn, Benoît 3 Hunter, William Cannon 3 Höllerer, Markus A. 3 Jancsary, Dennis 3 Omoteso, Kamil 3 Pasquier, Martial 3 Ritson, Mark 3 Schroeder, Jonathan E. 3 Silhouette-Dercourt, Virginie 3 Tarasova, Natalija A. 3 Wooliscroft, Ben 3 Ackermann, Carsten 2 Adegbite, Emmanuel 2 Amler, Robert W. 2 Andersen, Thomas Hestbæk 2 Bazil, Vazrik 2 Bechstein, Gabriele 2 Bettany, Shona 2 Breton, Gaétan 2 Cardoso, Flavia 2 Celhay, Franck 2 Cinici, Maria Cristina 2 Danesi, Marcel 2
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Institution
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Deutsche Gesellschaft für Semiotik 2 Wirtschafts- und Sozialwissenschaftliche Fakultät, Friedrich-Alexander-Universität Erlangen-Nürnberg 2 kassel university press 2 Arbeitskreis für Internationale Wissenschaftskommunikation 1 Copenhagen Symposium <1, 1989> 1 IGI Global 1 International Association for Semiotic Studies 1 International Workshop on Organisational Semiotics <3, 2000, Stoke-on-Trent; Stafford> 1 Schweizerische Gesellschaft für Kulturtheorie und Semiotik 1 Schweizerische Gesellschaft für Semiotik 1 Semiotisches Kolloquium <3, 1981, Hamburg> 1 Staffordshire University <Stoke-on-Trent; Stafford> 1 Summer School of Critical Semiotics <1, 1984, Utrecht> 1 Österreichische Gesellschaft für Semiotik 1
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Published in...
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Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse] 8 Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009 6 International journal of market research : JMRS ; the journal of the Market Research Society 6 Journal of macromarketing : examining the interactions among markets, marketing, and society 5 Journal of retailing and consumer services 5 Tourism management : research, policies, practice 5 Advances in brand semiotics & discourse analysis 4 Approaches to semiotics 4 Consumer culture theory 4 Research in consumer behavior 4 Working Papers in Accounting Valuation Auditing 4 Working papers in accounting valuation auditing 4 Intelligent, adaptive and reasoning technologies : new developments and applications 3 International journal of market research 3 International journal of retail & distribution management 3 Journal of business research : JBR 3 Journal of economic issues : jei 3 Marketing theory 3 Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies 3 Preprint / Centralʹnyj Ėkonomiko-Matematičeskij Institut 3 Society and business review 3 SpringerLink / Bücher 3 The journal of brand management : an international journal 3 The journal of product & brand management 3 Working paper series / Frankfurt School of Finance & Management 3 Annals of tourism research : ATR ; a social sciences journal 2 Asia Pacific journal of marketing and logistics 2 Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication 2 Dynamics and change in organizations : studies in organizational semiotics 2 E-consumers in the era of new tourism 2 Europäische Hochschulschriften / 40 2 Europäische Hochschulschriften / 5 2 Homo oeconomicus 2 Innovative Unternehmensführung : Planung, Durchführung und Kontrolle von Innovationen 2 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 Journal of advertising : official publication of the American Academy of Advertising 2 Journal of historical research in marketing 2 Journal of sport management : the official journal of the North American Society of Sport Management 2 Mind & society : adaptive behaviours under risk and uncertainty 2 Organizational research methods : ORM 2
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Source
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ECONIS (ZBW) 321 USB Cologne (EcoSocSci) 92 EconStor 5 RePEc 2
Showing 1 - 10 of 420
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Sensitizing social interaction with a mode-enhanced transcribing process
Li, Qian - In: Organizational research methods : ORM 27 (2024) 1, pp. 3-28
Persistent link: https://www.econbiz.de/10014581617
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Exploring authenticity meanings in the global-local continuum : semiotic insights from the Måneskin case
Corciolani, Matteo - In: International marketing review 41 (2024) 6, pp. 1161-1189
Persistent link: https://www.econbiz.de/10015202379
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Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla - In: Athens journal of business & economics : AJBE 10 (2024) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10014555716
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Paper, finance and semiotics: The symbolic economy of knowledge in the early modern Mediterranean
Pérez Fernández, José María; Sabatini, Gaetano - In: The Journal of European Economic History (JEEH) 52 (2023) 2, pp. 11-31
Persistent link: https://www.econbiz.de/10015206825
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City governance and visual impression management : visual semiotics and the Biccherna panels of Siena
Davison, Jane; Giovannoni, Elena - In: Human relations : towards the integration of the social … 76 (2023) 11, pp. 1767-1801
Persistent link: https://www.econbiz.de/10014430098
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Paper, finance and semiotics : the symbolic economy of knowledge in the early modern Mediterranean
Pérez Fernández, José María; Sabatini, Gaetano - In: The journal of European economic history 52 (2023) 2, pp. 11-31
Persistent link: https://www.econbiz.de/10014507099
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The escalation of organizational moral failure in public discourse : a semiotic analysis of Nokia’s Bochum plant closure
Wessel, Lauri; Ruotsalainen, Riku; Schildt, Henri; … - In: Journal of business ethics : JBE 184 (2023) 2, pp. 459-478
Persistent link: https://www.econbiz.de/10014287006
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Barossa be consumed : a semiotic smorgasbord for Southeast Asians
Shaw, Michael; Bandara, Priyantha; Khan, Sardana Islam - In: South Asian journal of marketing 4 (2023) 2, pp. 142-158
Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to decode and interpret an advertisement which promotes the South Australian Barossa Valley as a tourist destination. Design/methodology/approach - A survey was submitted to a...
Persistent link: https://www.econbiz.de/10014424540
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Cross-cultural studies in entrepreneurship : a note on culture and language
Brännback, Malin; Lång, Stefan; Carsrud, Alan L.; … - In: Handbook of research methods and applications in …, (pp. 205-223). 2025
Persistent link: https://www.econbiz.de/10015421225
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Seeing through signs : on economic imagination and semiotic speculation
Porsfelt, Robin - 2022 - First edition
Persistent link: https://www.econbiz.de/10013257360
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