Benyoussef Zghidi, Afef; Zaiem, Imed - In: Competitiveness Review: An International Business Journal 27 (2017) 1, pp. 40-61
it has been acknowledged by many authors, developing a service orientation can offer additional benefit potential …. In this scope, the present paper aims to identify antecedents to service orientation and the impact of this strategy on … orientation. The study has in fact verified the positive impact of service orientation on the firm’s performance and the fact that …