Search Results - subject:"Service branding"

The "beauty" of ingredients : influence of ingredient branding on service purchase decision

Panwar, Tapish; Khan, Kalim - In: South Asian journal of management : SAJM 29 (2022) 1, pp. 106-133

Persistent link: https://www.econbiz.de/10013326842

Validating a consumer-based service brand equity (CBSBE) model in the airline industry

Sarker, Moniruzzaman; Mohd-Any, Amrul Asraf; Yusniza … - In: Journal of retailing and consumer services 59 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012433421

Sports teams heritage : measurement and application in sponsorship

Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769

Persistent link: https://www.econbiz.de/10012494017

Hospitality aesthetic labor management : consumers' and prospective employees' perspectives of hospitality brands

Wu, Luorong; King, Ceridwyn A.; Lu, Lu; Guchait, Priyanko - In: International journal of hospitality management 87 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012241859

Growing the service brand

Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300

Persistent link: https://www.econbiz.de/10012288666

Growing the service brand

Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300

Persistent link: https://www.econbiz.de/10012288668

Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions

Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149

Persistent link: https://www.econbiz.de/10011411720

Service branding : a perspective of value co-creation orientation

Li, Tianze; Wei, Haiying - In: Inventi impact: service sector (2018) 4, pp. 214-224

Persistent link: https://www.econbiz.de/10012130403

The effects of goods-related and service-related B2B brand images on customer loyalty

Cassia, Fabio; Cobelli, Nicola; Ugolini, Marta - In: Journal of Business & Industrial Marketing 32 (2017) 5, pp. 722-732

mediated effects on loyalty by focusing on the transition from a goods-oriented logic for branding to service branding. In … goods-oriented approach to branding with service branding, showing that enriching B2B brand image with service …

Persistent link: https://www.econbiz.de/10014844098

The effects of goods-related and service-related B2B brand images on customer loyalty

Cassia, Fabio; Cobelli, Nicola; Ugolini, Marta - In: The journal of business & industrial marketing 32 (2017) 5, pp. 722-732

Persistent link: https://www.econbiz.de/10011694208