Kim, Yoojin; Kim, Bo-Young - In: Journal of open innovation : technology, market, and … 6 (2020) 3/70, pp. 1-14
superiority, system quality, and service differentiation defined as key selection attributes based on a literature review. Upon … analysis, content superiority and service differentiation were found to have a positive effect on perceived value, which in … adopted. Service differentiation was also found to positively affect purchase intentions and continuous use intentions using …
