Aguilar-Rojas, Óscar; Fandos-Herrera, Carmina; … - In: European Journal of Management and Business Economics … 33 (2024) 4, pp. 488-504
Purpose - This study aims to analyse how consumers' perceptions of justice in a service recovery scenario vary, not only due to the company's actions but also due to the comparisons they make with the experiences of other consumers. Design/methodology/approach Based on justice theory, social...