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Business start-up 1 Dienstleistung 1 Dienstleistungsmarketing 1 Dienstleistungsqualität 1 Dienstleistungssektor 1 Forschung 1 Pioneering founders 1 Research 1 Service community 1 Service industry 1 Service quality 1 Service research field 1 Service research history 1 Service wisdom 1 Services 1 Services marketing 1 Unternehmensgründung 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Bateson, John E. G. 1 Berry, Leonard L. 1 Bitner, Mary Jo 1 Bowen, David E. 1 Brown, Stephen Walter 1 Chase, Richard B. 1 Edvardsson, Bo 1 Fisk, Raymond P. 1 Grönroos, Christian 1 Parasuraman, A. 1 Schneider, Benjamin 1 Zeithaml, Valarie A. 1
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Journal of service management 1
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ECONIS (ZBW) 1
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Learning from the pioneering founders of the service research field
Bowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; … - In: Journal of service management 34 (2023) 4, pp. 605-630
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