Ku, Edward C.S. - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 11, pp. 3099-3117
–artificial intelligence (AI) assisted exchange (CAIX) of service robots affect customers’ satisfaction via digital marketing innovation … marketing innovation were supported, and customer satisfaction impacted the continued intention to use service robots …. Originality/value Restaurants that leverage service robots differentiate themselves from competitors by offering innovative and …