Kwon, Jookyung; Yu, Hoyeol; Ahn, Jiseon - In: Journal of Hospitality and Tourism Insights 6 (2022) 2, pp. 912-927
Purpose Despite the importance of mobile experiences in the food service industry, extant studies do not empirically examine customers' behavior. Thus, the authors examine this issue by using utility theory to understand the role of multidimensional customers' perceived value in the formation of...