//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Services marketing"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Services marketing
1,687
Dienstleistungsmarketing
1,667
Beziehungsmarketing
388
Relationship marketing
388
Theory
311
Dienstleistung
310
Theorie
309
Deutschland
288
Germany
287
Service quality
284
Consumer behaviour
281
Dienstleistungsqualität
280
Konsumentenverhalten
280
Marketing
251
Dienstleistungssektor
209
Service industry
196
Customer satisfaction
169
Kundenzufriedenheit
167
Marketingmanagement
153
Services
149
Marketing management
144
Brand management
121
Markenführung
121
Dienstleistungsmanagement
119
Service management
118
Customer integration
100
Kundenintegration
100
Service-Dominant Logic
100
Service-dominant logic
100
Marketing theory
99
Marketingtheorie
99
Lieferantenmanagement
92
Supplier relationship management
92
USA
85
United States
85
Betriebliche Wertschöpfung
74
Value creation
74
services marketing
69
Customer service
64
Kundenservice
63
more ...
less ...
Online availability
All
Undetermined
379
Free
123
Type of publication
All
Article
1,096
Book / Working Paper
669
Journal
19
Other
4
Type of publication (narrower categories)
All
Article in journal
687
Aufsatz in Zeitschrift
687
Aufsatz im Buch
356
Book section
356
Hochschulschrift
182
Thesis
162
Graue Literatur
114
Non-commercial literature
114
Collection of articles of several authors
110
Sammelwerk
110
Case study
66
Fallstudie
66
Bibliografie enthalten
64
Bibliography included
64
Lehrbuch
64
Textbook
55
Aufsatzsammlung
45
Konferenzschrift
44
Arbeitspapier
41
Working Paper
41
Conference proceedings
26
Ratgeber
22
Guidebook
20
Reprint
16
Handbook
15
Handbuch
15
Systematic review
8
Übersichtsarbeit
8
Fallstudiensammlung
7
Collection of articles written by one author
6
Glossar enthalten
6
Glossary included
6
Sammlung
6
Conference paper
5
Konferenzbeitrag
5
Mehrbändiges Werk
4
Multi-volume publication
4
Festschrift
3
Umfrage
3
Amtsdruckschrift
2
more ...
less ...
Language
All
English
1,018
German
703
Undetermined
50
French
11
Polish
4
Dutch
3
Italian
2
Swedish
2
Ukrainian
2
Finnish
1
Lithuanian
1
Romanian
1
Russian
1
Spanish
1
more ...
less ...
Author
All
Bruhn, Manfred
47
Meffert, Heribert
29
Grönroos, Christian
24
Meyer, Anton
17
Kleinaltenkamp, Michael
15
Stauss, Bernd
15
Woratschek, Herbert
14
Lusch, Robert F.
13
Vargo, Stephen L.
13
Hadwich, Karsten
11
Wirtz, Jochen
11
Benkenstein, Martin
10
Fließ, Sabine
10
Baron, Steve
9
Bauer, Hans H.
9
Roth, Stefan
9
Ahlert, Dieter
8
Corsten, Hans
8
Engelhardt, Werner Hans
8
Freiling, Jörg
8
Hogreve, Jens
8
Müller, Wolfgang
8
Berry, Leonard L.
7
Bitner, Mary Jo
7
Gouthier, Matthias
7
Lovelock, Christopher H.
7
Reckenfelderbäumer, Martin
6
Rust, Roland T.
6
Schmitz, Gertrud
6
Zeithaml, Valarie A.
6
Edvardsson, Bo
5
Finsterwalder, Jörg
5
Fisk, Raymond P.
5
Furrer, Olivier
5
Gremler, Dwayne D.
5
Gummesson, Evert
5
Helmig, Bernd
5
Horbel, Chris
5
Huber, Frank
5
Moser, H. R.
5
more ...
less ...
Institution
All
American Marketing Association
5
Springer Fachmedien Wiesbaden
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Nomos Verlagsgesellschaft
4
American Bankers Association
3
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
3
Books on Demand GmbH <Norderstedt>
2
Duncker & Humblot
2
Excellence-in-Service-Konferenz <5., 2015, Koblenz>
2
Faculdade de Economia, Universidade Nova de Lisboa
2
IGI Global
2
Institute of Chartered Financial Analysts of India
2
Ruhr-Universität Bochum / Seminar für Angewandte Wirtschaftslehre
2
ANZMAC Conference <2019, Wellington>
1
Alexander Technological Institute of Thessaloniki
1
Australian and New Zealand Marketing Academy
1
College of Business
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
De Gruyter Oldenbourg
1
Departamento de Economía de la Empresa, Universidad Carlos III de Madrid
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutschland / Bundesamt für Wirtschaft und Ausfuhrkontrolle
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Edward Elgar Publishing
1
Eidgenössische Technische Hochschule Zürich
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
European Association of Agricultural Economists - EAAE
1
European Society for Opinion and Marketing Research
1
FernUniversität in Hagen
1
Finnland / Valtionhallinnon kehittämiskeskus
1
Freie Universität Berlin / Marketing-Department
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Helsingin Kauppakorkeakoulu
1
Institut für Marketing <Münster, Westfalen>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Healthcare Industry Research
1
Josef Eul Verlag GmbH
1
Marketing-Symposium <1995, Haigerloch>
1
Münchener Marketing-Symposium <24, 1998, München>
1
more ...
less ...
Published in...
All
The journal of services marketing
53
SpringerLink / Bücher
40
Services marketing quarterly
31
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Journal of service research : JSR
20
Fokus Dienstleistungsmarketing
19
Journal of service management
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Dienstleistungsmarken : Forum Dienstleistungsmanagement
16
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
15
Innovations in services marketing and management : strategies for emerging economies
15
Journal of retailing and consumer services
15
Springer eBook Collection / Business and Economics
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of business research : JBR
12
The service industries journal
12
Gabler Edition Wissenschaft
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Managing service quality : MSQ ; an international journal
11
Neue Herausforderungen an das Dienstleistungsmarketing
11
Journal of Islamic marketing
10
Health marketing quarterly
9
Marketing theory
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Services marketing cases in emerging markets : an asian perspective
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Die Betriebswirtschaft : DBW
7
Global cases on hospitality industry
7
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
7
International journal of quality and service sciences
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
Kundenbeziehungen im Dienstleistungsbereich
7
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
7
The international journal of bank marketing : IJBM
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Advances in services marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,721
RePEc
43
BASE
17
Other ZBW resources
3
USB Cologne (EcoSocSci)
2
USB Cologne (business full texts)
1
EconStor
1
more ...
less ...
Showing
91
-
100
of
1,788
Sort
Relevance
Date (newest first)
Date (oldest first)
91
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
92
Consumer salience and quality provision in (un)regulated public service markets
Gu, Yiquan
;
Rasch, Alexander
;
Wenzel, Tobias
- In:
Regional science & urban economics
93
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013264783
Saved in:
93
Special Issue: service marketing and the winds of change; ANZMAC 2019 Conference
ANZMAC Conference <2019, Wellington>
-
2022
Persistent link: https://www.econbiz.de/10013190871
Saved in:
94
Direct and indirect effects of customer financial condition in the acceptance of Islamic microfinance in a frontier market
Umar, Umar Bello
;
Abdulsalam Mas'ud
;
Matazu, Sadisu …
- In:
Journal of Islamic marketing
13
(
2022
)
9
,
pp. 1940-1957
Persistent link: https://www.econbiz.de/10013286523
Saved in:
95
Revisiting the past to understand the current debates on service-dominant logic
Bhanja, Nivedita
;
Saxena, Garima
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 240-255
Persistent link: https://www.econbiz.de/10013178038
Saved in:
96
Service customization in turbulent environments : service business models and knowledge integration to create capability-based switching costs
Frank, Alejandro Germán
;
Mendes, Glauco H. de Souza
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013206396
Saved in:
97
Influence of category attitudes on the relationship between SERVQUAL and satisfaction in Islamic banks : the role of disruptive societal-level events
Farrag, Dalia Abdel Rahman
;
Murphy, William H.
;
Hassan, …
- In:
Journal of Islamic marketing
13
(
2022
)
4
,
pp. 843-867
Persistent link: https://www.econbiz.de/10013278890
Saved in:
98
The effect of Muslims' tendency to regret being customers of conventional banks on their intention to save money in Islamic banks
Burhanudin, Burhanudin
- In:
Journal of Islamic marketing
13
(
2022
)
5
,
pp. 1050-1068
Persistent link: https://www.econbiz.de/10013278922
Saved in:
99
Behavioural intention and adoption of internet banking among clients' of Islamic banks in Malaysia : an analysis using UTAUT2
Hassanudin Bin Mohd Thas Thaker
;
Mohamed Asmy Mohd Thas …
- In:
Journal of Islamic marketing
13
(
2022
)
5
,
pp. 1171-1197
Persistent link: https://www.econbiz.de/10013278940
Saved in:
100
Ethical consideration of Islamic banks in Pakistan : an empirical analysis
Khaleel, Fatima
;
Janjua, Pervez Zamurrad
;
Ahmed, Mumtaz
- In:
Journal of Islamic marketing
13
(
2022
)
6
,
pp. 1351-1372
Persistent link: https://www.econbiz.de/10013278964
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->