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Business model innovation through the adoption of service logic : evolving to
servification
Grönroos, Christian
- In:
Journal of service theory and practice
34
(
2024
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10015055413
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Service experiencing versus experiencing services
Grönroos, Christian
- In:
Handbook of service experience
,
(pp. 28-36)
.
2025
Persistent link: https://www.econbiz.de/10015423897
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