Pinheiro, Alan Bandeira; Prado, Nágela Bianca do; … - In: RAUSP management journal 59 (2024) 4, pp. 350-365
a company's corporate reputation, using the signalling theory and the resource-based view (RBV) theory. Practical … prove the RBV theory in an emerging context. Similarly, the signalling theory proved helpful in improving Brazilian firms …