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Subject
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Advertising 1 Bayes-Statistik 1 Bayesian Structural Equation 1 Bayesian inference 1 Communication 1 Kommunikation 1 Simulation 1 Site Preferences 1 Structural equation model 1 Strukturgleichungsmodell 1 Tourism Industry 1 Tourism industry 1 Tourismuswirtschaft 1 Website 1 Werbung 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Cheng, Jen-Son 1 Lan, Ping-Chien 1
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The empirical economics letters : a monthly international journal of economics 1
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ECONIS (ZBW) 1
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A study on the attributes of travel website and the advertising communication effect- simulation of Bayesian structural equation modeling
Lan, Ping-Chien; Cheng, Jen-Son - In: The empirical economics letters : a monthly … 18 (2018) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10012314186
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