Purpose - The research aims to investigate the factors influencing the adoption of artificial intelligence (AI) in pharmaceutical industry companies, specifically focusing on its impact on salesforce performance. Design/methodology/approach - We collected research data from pharmaceutical...

In the ever-dynamic, ever-challenging and ever-demanding terrain, small and medium-sized enterprises (SMEs) constantly rely on creative, innovative and emotionally intelligent managers to lead their firms to stay ahead of the competition. The present study investigates the effect of...

Purpose: This study seeks to discover how a firm's size and its use of both market and non-market strategies (MS and NMS) impact firm performance in South Africa. Design/methodology/approach: We used the Prolific platform to gather survey data from 247 executives and managers across the country...

Loss of the ability to work is a risk that threatens financial existence, which is often not adequately covered by state benefits. Although in many countries exists a market for occupational disability insurance, private provision is moderate. This study uses Germany as an example to examine the...