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~isPartOf:"Journal of Business Ethics"
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social marketing
3
Corporate social responsibility
2
Social marketing
2
Anti-obesity
1
CSR
1
Consequentialism
1
Corporate credibility
1
Corporate social marketing
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Customer loyalty
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Employee environmental behavior
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community
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consumer trust
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corporate–nonprofit relationships
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cross-sector relationships
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ethics
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global capitalism
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non-profit marketing
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Carrigan, Marylyn
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Charry, Karine
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Choi, Chong
1
Eldomiaty, Tarek
1
Gentry, Michael
1
Gregory-Smith, Diana
1
Inoue, Yuhei
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Kent, Aubrey
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Kim, Sae
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1
Moraes, Caroline
1
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1
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Journal of Business Ethics
Apas Papers
43
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of social marketing : JSOCM
39
Journal of nonprofit & public sector marketing
35
World Bank Other Operational Studies
35
Journal of marketing management : MM
32
Health marketing quarterly
31
World Bank Publications
28
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
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RePEc
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1
The Impact of Individual Attitudinal and Organisational Variables on Workplace Environmentally Friendly Behaviours
Manika, Danae
;
Wells, Victoria
;
Gregory-Smith, Diana
; …
- In:
Journal of Business Ethics
126
(
2015
)
4
,
pp. 663-684
research directions on the design of effective
social
marketing
interventions that motivate different types of OCBs in the …
Persistent link: https://www.econbiz.de/10011155275
Saved in:
2
How Does Perceived Effectiveness Affect Adults’ Ethical Acceptance of Anti-obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going
Charry, Karine
;
Pelsmacker, Patrick
;
Pecheux, Claude
- In:
Journal of Business Ethics
124
(
2014
)
2
,
pp. 243-257
Little is known on the appraisal of ethically questionable not- for-profit actions such as
social
marketing
advertising … online survey shows that individuals’ acceptance of
social
marketing
practices increases along with the claimed effectiveness … findings enrich our insights into consequentialism in
social
marketing
campaigns, how people respond to controversial messages …
Persistent link: https://www.econbiz.de/10010938075
Saved in:
3
A Conceptual Framework for Understanding the Effects of Corporate
Social
Marketing
on Consumer Behavior
Inoue, Yuhei
;
Kent, Aubrey
- In:
Journal of Business Ethics
121
(
2014
)
4
,
pp. 621-633
terms of both social and business benefits through their corporate
social
marketing
(CSM) initiatives. Drawing from the …
Persistent link: https://www.econbiz.de/10010989808
Saved in:
4
Together and Apart: Exploring Structure of the Corporate–NPO Relationship
Simpson, Dayna
;
Lefroy, Kathryn
;
Tsarenko, Yelena
- In:
Journal of Business Ethics
101
(
2011
)
2
,
pp. 297-311
Persistent link: https://www.econbiz.de/10009327647
Saved in:
5
Fostering Responsible Communities: A Community
Social
Marketing
Approach to Sustainable Living
Carrigan, Marylyn
;
Moraes, Caroline
;
Leek, Sheena
- In:
Journal of Business Ethics
100
(
2011
)
3
,
pp. 515-534
Persistent link: https://www.econbiz.de/10009150473
Saved in:
6
Consumer Trust,
Social
Marketing
and Ethics of Welfare Exchange
Choi, Chong
;
Eldomiaty, Tarek
;
Kim, Sae
- In:
Journal of Business Ethics
74
(
2007
)
1
,
pp. 17-23
between consumers and organizations, which can also be termed
social
marketing
, need to increasingly take into account a …
Persistent link: https://www.econbiz.de/10005810607
Saved in:
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