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Consumer behaviour
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Social Marketing
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Social marketing
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Green marketing
3
Social norm
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Rettie, Ruth
Rundle-Thiele, Sharyn
39
Kotler, Philip
32
Kubacki, Krzysztof
32
Brennan, Linda
22
Lee, Nancy R.
21
Sunstein, Cass R.
20
Domegan, Christine
18
Hastings, Gerard
18
Dietrich, Timo
16
Previte, Josephine
16
Gordon, Ross
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Binney, Wayne
14
Parker, Lukas
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Russell-Bennett, Rebekah
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Andreasen, Alan R.
13
Aleti, Torgeir
12
Eagle, Lynne C.
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Murphy, Maurice
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Nguyen, Dang
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Lefebvre, R. Craig
11
Alves, Helena
9
Deshpande, Sameer
9
French, Jeff
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Fry, Marie-Louise
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McHugh, Patricia
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Dimant, Eugen
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Parkinson, Joy
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Tweneboah-Koduah, Ernest Yaw
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Warlop, Luk
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Cismaru, Magdalena
7
Cornelissen, Gert
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Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
Kennedy, Ann-Marie
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Knox, Kathy
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Pang, Bo
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Journal of consumer behaviour : an international research review
2
Contemporary issues in social marketing
1
European journal of marketing : EJM
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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1
Social normalisation : using marketing to make green normal
Rettie, Ruth
;
Burchell, Kevin
;
Barnham, Chris
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
Saved in:
2
Is social norms marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matt
- In:
Contemporary issues in social marketing
,
(pp. 158-172)
.
2013
Persistent link: https://www.econbiz.de/10011431933
Saved in:
3
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
4
Marketing social norms :
social
marketing
and the social norm approach
Burchell, Kevin
;
Rettie, Ruth
;
Patel, Kavita
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10009720173
Saved in:
5
Normalising green behaviours : a new approach to sustainability marketing
Rettie, Ruth
;
Burchell, Kevin
;
Riley, Debra
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 420-444
Persistent link: https://www.econbiz.de/10009545951
Saved in:
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