Search Results - subject:"Social Media Communication"

Relationship between employer branding, CSR and social media communication

Bašić, Ilarija; Ćorić, Nino; Brkić, Nenad - In: Naše gospodarstvo : NG 71 (2025) 3, pp. 29-43

This research aims to examine whether employer branding (EB) activities are related to the ranking of the Most Desirable Employer in Bosnia and Herzegovina (BiH), and to explore the correlation between EB, corporate social responsibility (CSR), and organisational representation on social media....

Persistent link: https://www.econbiz.de/10015467973

Unveiling the dynamics of exporting firms : how social media shapes export costs and relationships

Alarcón-del-Amo, María-del-Carmen; Rialp Criado, Alex; … - In: International business review 33 (2024) 5, pp. 1-12

Persistent link: https://www.econbiz.de/10015084213

Eco-engagement : tracing CSR communication's ripple effect on consumer hospitality loyalty

Peng, Cao; Sial, Muhammad Safdar; Alvarez, Susana; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015101061

The relationships among social media communication, brand equity and satisfaction in a tourism destination : the case of Danang city, Vietnam

Hue Kim Thi Nguyen; Tran Thi Kim Phuong; Vinh Trung Tran - In: Journal of hospitality and tourism insights 7 (2024) 2, pp. 1187-1210

Persistent link: https://www.econbiz.de/10014526859

The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam

Nguyen, Hue Kim Thi; Tran, Phuong Thi Kim; Tran, Vinh Trung - In: Journal of Hospitality and Tourism Insights 7 (2023) 2, pp. 1187-1210

Purpose This paper aims to examine the role of social media communication, tourist satisfaction and destination brand … effectively increasing destination brand equity and highlight the importance of social media communication as a driver to achieve … media communication on tourist satisfaction and the impact of destination brand awareness on destination brand loyalty, the …

Persistent link: https://www.econbiz.de/10015350948

The effect of Instagram posts on tourists' destination perception and visiting intention

Eman, Nada; Refaie, Noha - In: Journal of vacation marketing 31 (2025) 2, pp. 443-456

Persistent link: https://www.econbiz.de/10015425081

Social media communication, consumer attitude and purchase intention in lifestyle category products : a PLS-SEM modeling

Sumanjeet Singh; Chaubey, Dhani Shanker; Raj, Rohit; … - In: Marketing intelligence & planning 43 (2025) 2, pp. 272-296

Persistent link: https://www.econbiz.de/10015462818

Navigating the banking landscape : the power of social media communication

Ali, Attia Abdelkader; Khalil, Ahmed A.; Alhawbani, Gamal S. - In: International journal of internet marketing and … 22 (2025) 2, pp. 214-240

Persistent link: https://www.econbiz.de/10015468462

Brand activism strategy as a double-edged sword strategy in social media communication : shaping consumer responses

Cai, Mirabelle; Haski-Leventhal, Debbie; Zhang, Lan; … - In: Journal of strategic marketing 33 (2025) 8, pp. 975-997

Persistent link: https://www.econbiz.de/10015547121

Social media government communication and stakeholder engagement in the era of Covid-19 : evidence from Italy

Fissi, Silvia; Gori, Elena; Romolini, Alberto - In: International journal of public sector management 35 (2022) 3, pp. 276-293

Persistent link: https://www.econbiz.de/10013411842