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  • Search: subject:"Social Networking"
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Year of publication
Subject
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Social web 435 Social Web 434 Social network 312 Soziales Netzwerk 311 Consumer behaviour 223 Internet marketing 206 Konsumentenverhalten 206 Online-Marketing 204 Social networking sites 198 social networking sites 135 Viral marketing 117 Virales Marketing 117 social networking 104 Facebook 91 Social networking 79 social media 69 Social media 67 Relationship marketing 66 Beziehungsmarketing 65 Social relations 60 Soziale Beziehungen 60 Brand management 46 Social Networking 46 Internet 44 Social Networking Sites 42 Markenführung 41 Online retailing 41 Online-Handel 41 Confidence 35 Vertrauen 35 Advertising effects 33 Brand image 33 Markenimage 33 Werbewirkung 33 Data protection 32 Datenschutz 31 Advertising 30 Twitter 27 Web 2.0 technologies 26 Web 2.0-Technologien 26
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Online availability
All
Undetermined 535 Free 152 CC license 20
Type of publication
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Article 780 Book / Working Paper 49
Type of publication (narrower categories)
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Article in journal 477 Aufsatz in Zeitschrift 477 research-article 110 Article 21 review-article 13 Working Paper 11 Graue Literatur 10 Non-commercial literature 10 viewpoint 9 Conference paper 8 Konferenzbeitrag 8 Arbeitspapier 7 Conference Paper 6 Aufsatz im Buch 4 Book section 4 case-report 4 review 4 conceptual-paper 3 Thesis 2 Case study 1 Collection of articles of several authors 1 Congress Report 1 Fallstudie 1 Hochschulschrift 1 Sammelwerk 1 non-article 1
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Language
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English 724 Undetermined 101 German 2 Spanish 1 Vietnamese 1
Author
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Sabatini, Fabio 11 Sarracino, Francesco 7 Zhang, Jie 7 Antoniadis, Ioannis 6 Gong, Wen 5 ALI, Muhammad Mahboob 4 Addo-Tenkorang, Richard 4 Antoci, Angelo 4 Assimakopoulos, Costas 4 Berger, Ron 4 CHANDRA, Dipika 4 Chen, Rui 4 Giovannetti, Emanuele 4 Grabner-Kräuter, Sonja 4 Gwangwava, Norman 4 Hamoudia, Mohsen 4 KHAN, Abdullah Abusayed 4 Kandampully, Jay 4 NEDELEA, Alexandru Mircea 4 Reynolds, Dennis 4 Rowley, Jennifer 4 Sung, Yongjun 4 Yang, Fiona X. 4 Bailey, Ainsworth Anthony 3 Berezan, Orie 3 Bhandari, Ravneet Singh 3 Bilgihan, Anil 3 Bitter, Sofie 3 Chan, Tommy K. H. 3 Chau, Patrick Y. K. 3 Cheung, Christy M. K. 3 Daugherty, Terry 3 Gangadharbatla, Harsha 3 Gavish, Yossi 3 Hosain, Md Sajjad 3 Hsu, Maxwell K. 3 Jiang, Yushi 3 Krasnova, Hanna 3 Krishen, Anjala S. 3 Lin, Xiaolin 3
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 9 International Telecommunications Society (ITS) 3 London School of Economics (LSE) 3 Indian Institute of Foreign Trade 2 International Institute of Social and Economic Sciences 2 ToKnowPress 2 Université Paris-Dauphine (Paris IX) 2 Computer Science 1 Computer Science and Electrical Engineering 1 Department of Management, Technology and Economics (D-MTEC), Eidgenössische Technische Hochschule Zürich (ETHZ) 1 Economics and Econometrics Research Institute (EERI) 1 Keleti Károly Gazdasági Kar, Óbudai Egyetem 1 NET Institute 1 United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT) 1
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Published in...
All
Online Information Review 20 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 18 Journal of Research in Interactive Marketing 16 International journal of internet marketing and advertising : IJIMA 13 Journal of business research : JBR 13 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 13 International journal of business information systems : IJBIS 11 Strategic Direction 11 Technological forecasting & social change : an international journal 11 MPRA Paper 9 Global Knowledge, Memory and Communication 8 International journal of e-business research : an official publication of the Information Resources Management Association 7 International journal of hospitality management 7 Journal of Documentation 7 Journal of management information systems : JMIS 7 Journal of retailing and consumer services 7 American Journal of Business 6 Information systems research : ISR 5 Journal of Hospitality and Tourism Technology 5 Journal of internet commerce 5 Cogent Business & Management 4 Cogent business & management 4 Electronic commerce research 4 Electronic markets : the international journal on networked business 4 International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) 4 International Journal of Virtual Communities and Social Networking (IJVCSN) 4 International journal of business and globalisation : IJBG 4 International journal of networking and virtual organisations : IJNVO 4 International journal of technology marketing : IJTMkt 4 Journal of Organizational and End User Computing (JOEUC) 4 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 4 Journal of marketing management : MM 4 Journal of travel and tourism marketing 4 Management Research Review 4 Psychology & marketing 4 Vision : the journal of business perspective 4 Aslib Proceedings 3 Business & Information Systems Engineering 3 Business Horizons 3 Business horizons 3
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Source
All
ECONIS (ZBW) 493 Other ZBW resources 193 RePEc 103 EconStor 31 BASE 9
Showing 1 - 10 of 829
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Facebook, the EU and Russia's war : challenges of moderating authoritarian news
Kling, Julia; Poliakoff, Serge - In: Internet policy review : journal on internet regulation 14 (2025) 3, pp. 1-38
Social networking sites are becoming an increasingly important channel for the transnational transmission of … with regards to the implementation of EU policies on non-EU social networking sites, Facebook's limited efforts to demote …
Persistent link: https://www.econbiz.de/10015467632
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Facebook, the EU and Russia's war: Challenges of moderating authoritarian news
Kling, Julia; Poliakoff, Serge - In: Internet Policy Review 14 (2025) 3, pp. 1-38
Social networking sites are becoming an increasingly important channel for the transnational transmission of … with regards to the implementation of EU policies on non-EU social networking sites, Facebook's limited efforts to demote …
Persistent link: https://www.econbiz.de/10015482403
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Beyond likes! Investigating the influence of social relationships on eWOM and purchase intention in social media
Arora, Nilesh; Rana, Sudhir; Rana, Meghna; Prashar, Sanjeev - In: Asian Academy of Management journal 30 (2025) 2, pp. 1-37
The emergence and pervasive adoption of social networking sites (SNSs) have evolved the means in which people …
Persistent link: https://www.econbiz.de/10015607078
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Examining the determinants of perceived advertising value and attitudes toward fast-food native advertisements
Schembri, Jamil; De Battista, Ivan - In: Journal of contemporary marketing science 8 (2025) 2/3, pp. 173-198
Persistent link: https://www.econbiz.de/10015549557
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Coping with social media envy in luxury consumption : the role of social networking site actions
Miao, Murong; Tang, Chuanyi; Guo, Lin; Karande, Kiran - In: Journal of interactive marketing 60 (2025) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10015589893
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Scarcity, absorptive capacity, and social networking : antecedents of self-constructed innovation in Vietnamese SMEs?
Le Son Thi Kim; Scaringella, Laurent - In: International Journal of Innovation Studies 9 (2025) 4, pp. 366-382
Vietnamese SMEs, we investigate how resource scarcities, social networking, and absorptive capacity influence the emergence of … social networking and higher absorptive capacity enhance SMEs' ability to access external knowledge and develop self …
Persistent link: https://www.econbiz.de/10015591998
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A framework for mobile social networks advertising effectiveness attributes and its effects on the behavioural intentions of North African cyberconsumers
Mzid, Nesrine; Chaabouni, Amel - In: International journal of internet marketing and … 22 (2025) 2, pp. 127-161
Persistent link: https://www.econbiz.de/10015468397
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Web 2 adoption and performance of telecommunication firms in Ghana : a study of MTN Ghana
Bediako, Evans Kofi; Gonu, Eric; Agyei, Paul Mensah; … - In: Cogent business & management 11 (2024) 1, pp. 1-21
via IBM SPSS (v.26) and SmartPLS3 software. The study found that web 2 adoption comprising wikis, blogs, social networking …
Persistent link: https://www.econbiz.de/10014519143
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Spatial network characteristics and drivers of carbon emission reduction capability in urban agglomerations : a case study of Shandong Province
Tian, Shu; Zhang, Yujie; Xu, Yue; Xu, Yuan; Yang, Shuo; … - In: Chinese journal of population, resources and environment 22 (2024) 4, pp. 376-388
Synergistic carbon emission reduction at the urban scale is an inherent requirement for China to realize its carbon emission reduction commitments and promote sustainable and regional synergistic development. Using 16 prefectural cities in Shandong Province as an example, this study defines and...
Persistent link: https://www.econbiz.de/10015179502
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Proselytizing the potential of influencer marketing via artificial intelligence : mapping the research trends through bibliometric analysis
Bansal, Rohit; Saini, Shweta; Abdul Hafaz Ngah; Prasad, … - In: Cogent business & management 11 (2024) 1, pp. 1-20
Artificial intelligence represents the cutting-edge frontier in influencer marketing, offering a novel approach to leveraging social media data. This study aims to provide a comprehensive analysis of the recent state and future directions of artificial intelligence-infused influencer marketing...
Persistent link: https://www.econbiz.de/10015443669
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