Search Results - subject:"Social Web"

Social media in marketing research : theoretical bases, methodological aspects, and thematic focus

Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145

Persistent link: https://www.econbiz.de/10013465216

Knowledge brokering in an era of communication visibility

Zoonen, Ward van; Sivunen, Anu - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 313-330

Persistent link: https://www.econbiz.de/10013564580

A bi-dimensional classification and characterization of enterprise social media users

Kirchner, Kathrin; Jørgensen, Rasmus; Bolisani, Ettore; … - In: Measuring business excellence 26 (2022) 1, pp. 39-51

Persistent link: https://www.econbiz.de/10013162204

Independently-hosted web publishing

Villar-Onrubia, Daniel; Marín, Victoria I. - In: Internet policy review : journal on internet regulation 11 (2022) 2, pp. 1-11

The term independently-hosted is used here to describe online publishing practices that utilise the World Wide Web (hereafter the Web) as a decentralised socio-technical system, where individuals and communities operate as the owners or controllers of the online infrastructures they use in order...

Persistent link: https://www.econbiz.de/10013190937

Online social transparency in enterprise information systems : a risk assessment method

Alsaedi, Tahani; Sherief, Nada; Phalp, Keith; Ali, Raian - In: Information technology and management 23 (2022) 2, pp. 95-124

Persistent link: https://www.econbiz.de/10013267894

Fields of gold : scraping web data for marketing insights

Boegershausen, Johannes; Datta, Hannes; Borah, Abhishek; … - In: Journal of marketing 86 (2022) 5, pp. 1-20

Persistent link: https://www.econbiz.de/10013390578

The new times of social media marketing in the B2B framework

Lopes, João M.; Oliveira, José - In: Businesses 2 (2022) 2, pp. 156-167

Nowadays, we live in the age of Marketing 4.0. Historically, marketing has often depended on changing consumer habits and needs. Thus, it is necessary to understand the new habits and needs of the consumer to make companies more and more effective. Currently, social media marketing (SMM) is...

Persistent link: https://www.econbiz.de/10013455595

Sustainability performance and social media : an explorative analysis

Russo, Sarah; Schimperna, Federico; Lombardi, Rosa; … - In: Meditari accountancy research 30 (2022) 4, pp. 1118-1140

Persistent link: https://www.econbiz.de/10013330692

Confirmation bias in social networks

Fernandes, Marcos - 2023 - This version: January 2023

Persistent link: https://www.econbiz.de/10013548005

Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model

Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023

Persistent link: https://www.econbiz.de/10013548119

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