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  • Search: subject:"Social Web"
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Year of publication
Subject
All
Social Web 16,840 Social web 16,811 Online-Marketing 4,818 Internet marketing 4,731 Konsumentenverhalten 3,641 Consumer behaviour 3,639 Soziales Netzwerk 2,100 Social network 1,945 Viral marketing 1,803 Virales Marketing 1,803 Beziehungsmarketing 1,712 Relationship marketing 1,710 Web 2.0 technologies 1,653 Web 2.0-Technologien 1,652 Markenführung 1,443 Brand management 1,441 E-Business 1,425 E-business 1,424 Social media 1,397 social media 1,341 Internet 1,194 E-commerce 1,158 Online-Handel 1,155 Digitalisierung 1,005 Digitization 975 Wissensmanagement 831 Knowledge management 804 Deutschland 801 Markenimage 789 Brand image 787 Germany 778 Öffentlichkeitsarbeit 771 Public relations 747 Customer integration 729 Kundenintegration 729 Digital platform 639 Digitale Plattform 637 USA 627 United States 621 Marketingmanagement 612
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Online availability
All
Undetermined 7,068 Free 3,091
Type of publication
All
Article 13,060 Book / Working Paper 5,010 Journal 7
Type of publication (narrower categories)
All
Article in journal 10,044 Aufsatz in Zeitschrift 10,044 Aufsatz im Buch 3,048 Book section 3,048 Graue Literatur 1,002 Non-commercial literature 1,002 Working Paper 762 Arbeitspapier 749 Collection of articles of several authors 485 Sammelwerk 485 Hochschulschrift 480 Case study 436 Fallstudie 436 Thesis 302 Aufsatzsammlung 287 Ratgeber 158 Conference paper 156 Konferenzbeitrag 156 Guidebook 146 Konferenzschrift 102 Lehrbuch 62 Collection of articles written by one author 59 Conference proceedings 59 Sammlung 59 Textbook 51 Dissertation u.a. Prüfungsschriften 42 Amtsdruckschrift 27 Government document 27 Handbook 26 Handbuch 26 Glossar enthalten 23 Glossary included 23 Forschungsbericht 20 Interview 11 Reprint 9 Mehrbändiges Werk 7 Multi-volume publication 7 Systematic review 7 Übersichtsarbeit 7 Amtliche Publikation 6
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Language
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English 15,565 German 2,499 French 26 Polish 12 Spanish 7 Undetermined 5 Portuguese 3 Russian 3 Italian 2 Bosnian 1 Swedish 1
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Author
All
Kuchler, Theresa 34 Stroebel, Johannes 34 Bailey, Michael 28 Füller, Johann 28 Hajli, Nick 25 Dwivedi, Yogesh Kumar 22 Law, Chun Hung Roberts 22 Ozuem, Wilson 22 Qiu, Liangfei 22 Tochtermann, Klaus 22 Whinston, Andrew B. 22 Loureiro, Sandra Maria Correia 21 Tan, Yong 20 Kreutzer, Ralf T. 19 Richter, Alexander 19 Sabatini, Fabio 19 Saxton, Gregory D. 19 Stephen, Andrew T. 19 Pitt, Leyland F. 18 Walsh, Gianfranco 18 Allcott, Hunt 17 Harrigan, Paul 17 Koch, Michael 17 Kummer, Michael E. 17 Leimeister, Jan Marco 17 Martínez-López, Francisco J. 17 Rita, Paulo 17 Ruyter, Ko de 17 Wirtz, Bernd W. 17 Flavián Blanco, Carlos 16 Krcmar, Helmut 16 Meckel, Miriam 16 Xie, Tian 16 Bigné Alcañiz, J. Enrique 15 Gretzel, Ulrike 15 Hinz, Oliver 15 Laurell, Christofer 15 Möslein, Kathrin 15 Petrova, Maria 15 Schaarschmidt, Mario 15
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Institution
All
IGI Global 118 Springer Fachmedien Wiesbaden 94 National Bureau of Economic Research 46 Books on Demand GmbH <Norderstedt> 12 Springer-Verlag GmbH 10 Nomos Verlagsgesellschaft 9 Information Resources Management Association 8 Technische Universität Dresden 8 Verlag Dr. Kovač 8 World Bank Group 8 Friedrich-Schiller-Universität Jena 7 Haufe-Lexware GmbH & Co. KG 6 Springer Gabler <Firma> 6 Springer International Publishing 6 World Bank 6 MITP Verlags-GmbH & Co. KG 5 OECD 5 Wiley-VCH 5 epubli GmbH 5 American Marketing Association 4 RWTH Aachen 4 TRIPLE-I <2007, Graz> 4 Universität Mannheim 4 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online> 3 FinanzBuch Verlag 3 Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen 3 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 3 IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag 3 International Telecommunications Society 3 Organisation for Economic Co-operation and Development 3 Peter Lang GmbH 3 Redline Verlag 3 Shaker Verlag 3 Steria Mummert Consulting AG 3 Weltbank 3 Westfälische Wilhelms-Universität Münster 3 BITKOM Servicegesellschaft 2 Bund-Verlag 2 Bundesverband Digitale Wirtschaft 2 De Gruyter Oldenbourg 2
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Published in...
All
Journal of business research : JBR 402 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 200 Technological forecasting & social change : an international journal 196 Journal of retailing and consumer services 161 Information systems research : ISR 126 International journal of internet marketing and advertising : IJIMA 116 Journal of management information systems : JMIS 109 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 105 Tourism management : research, policies, practice 105 Springer eBook Collection 97 Business horizons 87 Industrial marketing management : the international journal for industrial and high-tech firms 85 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 83 Management information systems : mis quarterly 79 Journal of marketing communications 74 International journal of hospitality management 73 Management science : journal of the Institute for Operations Research and the Management Sciences 73 International journal of business information systems : IJBIS 72 Journal of marketing management : MM 72 International journal of advertising : the review of marketing communications 71 HMD : Praxis der Wirtschaftsinformatik 70 Psychology & marketing 70 Electronic commerce research 68 Journal of internet commerce 68 Journal of electronic commerce research : JECR 66 Journal of travel and tourism marketing 66 International journal of electronic commerce : IJEC 65 SpringerLink / Bücher 63 International journal of networking and virtual organisations : IJNVO 58 The journal of brand management : an international journal 58 Journal of information & knowledge management : JIKM 56 The journal of product & brand management 56 Journal of organizational computing and electronic commerce 55 International journal of technology marketing : IJTMkt 54 Journal of advertising research 54 International journal of electronic marketing and retailing : IJEMR 53 International journal of e-business research : an official publication of the Information Resources Management Association 52 Journal of marketing 52 Journal of promotion management : innovations in planning and applied research 51 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 51
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Source
All
ECONIS (ZBW) 17,831 USB Cologne (EcoSocSci) 215 EconStor 26 OLC EcoSci 2 BASE 1 RePEc 1 Other ZBW resources 1
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Showing 1 - 10 of 18,077
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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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Knowledge brokering in an era of communication visibility
Zoonen, Ward van; Sivunen, Anu - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 313-330
Persistent link: https://www.econbiz.de/10013564580
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A bi-dimensional classification and characterization of enterprise social media users
Kirchner, Kathrin; Jørgensen, Rasmus; Bolisani, Ettore; … - In: Measuring business excellence 26 (2022) 1, pp. 39-51
Persistent link: https://www.econbiz.de/10013162204
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Independently-hosted web publishing
Villar-Onrubia, Daniel; Marín, Victoria I. - In: Internet policy review : journal on internet regulation 11 (2022) 2, pp. 1-11
The term independently-hosted is used here to describe online publishing practices that utilise the World Wide Web (hereafter the Web) as a decentralised socio-technical system, where individuals and communities operate as the owners or controllers of the online infrastructures they use in order...
Persistent link: https://www.econbiz.de/10013190937
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Online social transparency in enterprise information systems : a risk assessment method
Alsaedi, Tahani; Sherief, Nada; Phalp, Keith; Ali, Raian - In: Information technology and management 23 (2022) 2, pp. 95-124
Persistent link: https://www.econbiz.de/10013267894
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Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes; Datta, Hannes; Borah, Abhishek; … - In: Journal of marketing 86 (2022) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
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The new times of social media marketing in the B2B framework
Lopes, João M.; Oliveira, José - In: Businesses 2 (2022) 2, pp. 156-167
Nowadays, we live in the age of Marketing 4.0. Historically, marketing has often depended on changing consumer habits and needs. Thus, it is necessary to understand the new habits and needs of the consumer to make companies more and more effective. Currently, social media marketing (SMM) is...
Persistent link: https://www.econbiz.de/10013455595
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Sustainability performance and social media : an explorative analysis
Russo, Sarah; Schimperna, Federico; Lombardi, Rosa; … - In: Meditari accountancy research 30 (2022) 4, pp. 1118-1140
Persistent link: https://www.econbiz.de/10013330692
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Confirmation bias in social networks
Fernandes, Marcos - 2023 - This version: January 2023
Persistent link: https://www.econbiz.de/10013548005
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023
Persistent link: https://www.econbiz.de/10013548119
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