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Search: subject:"Social marketing"
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Social marketing
1,273
Social Marketing
1,216
Konsumentenverhalten
268
Consumer behaviour
266
Soziomarketing
218
social marketing
192
USA
121
Behavioral economics
117
United States
116
Verhaltensökonomik
116
Gesundheitsvorsorge
106
Marketing
103
Werbewirkung
103
Advertising effects
102
Preventive care
102
Marketingmanagement
88
Marketing management
86
Corporate social responsibility
81
Corporate Social Responsibility
80
Deutschland
77
Health
68
Germany
67
Theory
64
Theorie
63
Experiment
62
Nonprofit-Organisation
59
Social Web
56
Social web
56
Sustainable development
56
Nachhaltige Entwicklung
55
Youth
52
Eating habit
50
Ernährungsverhalten
50
Jugendliche
50
Australia
48
Australien
48
Feldforschung
44
Gesundheit
44
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Rundle-Thiele, Sharyn
39
Kotler, Philip
32
Kubacki, Krzysztof
32
Brennan, Linda
22
Lee, Nancy R.
21
Sunstein, Cass R.
20
Domegan, Christine
18
Hastings, Gerard
18
Dietrich, Timo
16
Previte, Josephine
16
Gordon, Ross
15
Binney, Wayne
14
Parker, Lukas
14
Russell-Bennett, Rebekah
14
Andreasen, Alan R.
13
Aleti, Torgeir
12
Eagle, Lynne C.
12
Murphy, Maurice
12
Nguyen, Dang
12
Lefebvre, R. Craig
11
Alves, Helena
9
Deshpande, Sameer
9
French, Jeff
9
Fry, Marie-Louise
9
McHugh, Patricia
9
Reisch, Lucia A.
9
Wymer, Walter
9
Cadario, Romain
8
Chandon, Pierre
8
Dimant, Eugen
8
Parkinson, Joy
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Cismaru, Magdalena
7
Cornelissen, Gert
7
Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
Kennedy, Ann-Marie
7
Knox, Kathy
7
Pang, Bo
7
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Economics Research, World Bank Group
80
World Bank
52
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
43
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
6
Université Paris-Dauphine (Paris IX)
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Herbert von Halem Verlag
2
Institut für Social Marketing <Stuttgart>
2
International Monetary Fund (IMF)
2
Schweizerische Landeskonferenz für Sozialwesen
2
Stiftung Familienunternehmen
2
Vodafone Stiftung Deutschland
2
Academy of Marketing Science
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Agricultural and Applied Economics Association - AAEA
1
American Marketing Association
1
Arbeitsgemeinschaft Vorarlberger Erwachsenenbildung
1
Arbeitsgemeinschaft für Marketing / Arbeitskreis Hochschulmarketing
1
Berliner Kommunikations-Forum
1
De Gruyter Oldenbourg
1
Econ Verlag
1
Economics Department, Queen's University
1
Edward Elgar Publishing
1
Faculdade de Economia, Universidade do Porto
1
Gemeinschaftswerk der Evangelischen Publizistik / Fachbereich Werbung und Public Relations
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
1
Gesellschaft für Ökologische Kommunikation mbH
1
Helmut-Schmidt-Universität
1
IGI Global
1
Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
International Monetary Fund
1
Internationales Wissenschaftsforum Heidelberg
1
Nudging - A Lawyer's Problem? <Veranstaltung> <2015, Online>
1
Peter Lang AG
1
Peter Lang GmbH
1
Philippine Institute for Development Studies (PIDS), Government of the Philippines
1
Ruhr-Universität Bochum
1
Springer Nature Switzerland AG
1
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Published in...
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Apas Papers
43
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of social marketing : JSOCM
39
Journal of nonprofit & public sector marketing
35
World Bank Other Operational Studies
35
Journal of marketing management : MM
32
Health marketing quarterly
31
World Bank Publications
28
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
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Source
All
ECONIS (ZBW)
1,346
RePEc
208
USB Cologne (EcoSocSci)
96
EconStor
13
BASE
4
OLC EcoSci
1
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31
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40
of
1,668
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31
Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
Saved in:
32
Social
marketing
's relevance in helping the United Nations attain its SDGs
Wymer, Walter
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
Saved in:
33
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
34
Corporate
social
marketing
, drunken tourism and sustainability : the case of Meliá Hotels International in Magaluf, Spain
Cruz Morato, Marco Antonio
;
Rodriguez-Sanchez, Carla
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10014320622
Saved in:
35
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
36
Can
social
marketing
be the key to social change in India?
Mathur, Mahima
;
Swami, Sanjeev
- In:
Journal of advances in management research : JAMR
20
(
2023
)
2
,
pp. 310-328
Persistent link: https://www.econbiz.de/10014305245
Saved in:
37
Effect of alcohol ad content regulations on young people : a multi-method study
Diouf, Jacques François
;
Lacoste-Badie, Sophie
; …
- In:
Journal of social marketing : JSOCM
13
(
2023
)
2
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014311936
Saved in:
38
The
social
marketing
paradox : challenges and opportunities for the discipline
Akbar, M. Bilal
;
Foote, Liz
;
Lawson, Alison
;
French, Jeff
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
Saved in:
39
Increasing vaccination intention in pandemic times : a
social
marketing
perspective
Wassler, Philipp
;
Del Chiappa, Giacomo
;
Nguyen, Thi Hong Hai
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
1
,
pp. 37-58
Persistent link: https://www.econbiz.de/10013173034
Saved in:
40
Empowerment in
social
marketing
: systematic review and critical reflection
Kamin, Tanja
;
Kubacki, Krzysztof
;
Atanasova, Sara
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1104-1136
Persistent link: https://www.econbiz.de/10013466497
Saved in:
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