Section 1 Social Media Strategy Development -- Chapter 1 Introduction -- Chapter 2. Social Media Strategy Development … -- Chapter 5. The Foundational Components of Strategy -- Chapter 6. Stop Selling, Start Helping -- Chapter 7. Social Media … Monitoring Measurement Analysis and Big Data -- Chapter 8: Social Media Scheduling and Account Management Platforms -- Section 2 …

Social media platforms have become essential tools for businesses aiming to engage audiences through innovative … strategies, namely, social media advertisements, electronic word of mouth, and digital influencers, on customer responsiveness in … social media advertisements significantly and positively influence customer responsiveness (β = 0.227, p < 0.001). Likewise …

Teil 1. Rahmenbedingungen und Strategien -- Social-Media-Marketing -- Rechtliche Rahmenbedingungen von Social Media … -- Social-Media-Monitoring -- Praktiken und Strukturen von Social Media aus kommunikationssoziologischer Perspektive -- Social … Media und KI -- Die dunkle Seite von Social Media -- Data Analytics für Social Media -- Risikomanagement für Social Media …

Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part … II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5 …: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and Frederik Peiniger -- Part III: Differences of Social Media Networks …