Coca-Cola is one of the most valuable brand names worldwide and has a long history of business excellence for its business style. However, in the last two decades, the company is facing strong resistance and financial constraints associated with several of its ethical policies. It is not only...

The Coca-Cola bottle is celebrated today as a design classic and the paradigmatic illustration of protected trade dress. How the Coca-Cola Company achieved that exalted position, however, is poorly understood. This essay is an effort to fill that gap. As we explain, the bottle’s IP protection...

"Recent years have brought growing concern about the power of huge corporations to distort science for corporate benefit, often to the detriment of human health. This book unearths a kind of corporate science that the author, anthropologist Susan Greenhalgh, calls "soda science." Soda science...

‘Tragedy of the commons’ is a powerful concept to analyse a variety of problems related to environmental sustainability. The commons problem can be solved if individuals behave altruistically. In the business context, this chapter studies the proposition that corporate social responsibility...

This paper begins with discussing how Coca-Cola paved its way from a rip off of Vin-Mariani (wine-cocoa luxury drink popular in the 18th century) to a global beverage brand, through diplomatic strategies, political lobbying, the formation of powerful allies and other strategies through covert...

This paper empirically illustrates a new aspect of vertical integration that may hurt consumer welfare other than foreclosure and misuse of rivals' information by considering the possibility that a vertical merger turns out detrimental to the merged entity. My empirical results using data from...

The purpose of this study is to examine the performance of The Coca-Cola Company with specific factors (liquidity risk) and macroeconomics variables influence on profitability. The data is obtained from the annual report of The Coca-Cola Company from the year 2013 to 2017. The study used Pearson...