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Search: subject:"Source credibility theory"
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Credibility
12
Source credibility theory
12
Glaubwürdigkeit
11
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Influencer
6
Influencer marketing
4
Online retailing
4
Online-Handel
4
Confidence
3
Social media influencers
3
Theorie
3
Theory
3
Vertrauen
3
source credibility theory
3
Communication
2
Crisis communication
2
Experiment
2
Kommunikation
2
Marketing management
2
Marketingmanagement
2
Organizational reputation
2
Political communication
2
Politische Kommunikation
2
Sincerity
2
Situational crisis communication theory
2
Trust
2
Viral marketing
2
Virales Marketing
2
attractiveness
2
celebrity endorsement
2
expertise
2
perceived religiosity
2
purchase intention
2
trustworthiness
2
AI credibility
1
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Undetermined
9
Free
8
CC license
1
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Article
17
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Article in journal
15
Aufsatz in Zeitschrift
15
Article
1
research-article
1
Language
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English
17
Author
All
Akin, Heather
2
Boman, Courtney D.
2
Fachrurazi, Fachrurazi
2
Fahham, Achmad Muchaddam
2
Schneider, Erika J.
2
Silalahi, Sahat Aditua Fandhitya
2
Abbas, Sammar
1
Agnihotri, Durgesh
1
Alam, Faizan
1
Alnoor, Alhamzah
1
Attri, Rekha
1
Balabanis, George
1
Becker, Annika
1
Biswas, Baidyanath
1
Chaturvedi, Pallavi
1
Chew, XinYing
1
Cohen, Jeffrey
1
Datta, Biplab
1
Dixit, Saurabh Kumar
1
Eckert, Alex
1
Ganguly, Boudhayan
1
Gaynor, Lisa Milici
1
Gerald Goh Guan Gan
1
Han, Jiseon
1
Hew, Jun-Jie
1
Khan, Abdul Wahid
1
Khan, Mohammad Tariqul Islam
1
Khaw Khai Wah
1
Krishnamoorthy, Ganesh
1
Lee, Voon-Hsien
1
Leong, Lai-Ying
1
Lim, Ai-Fen
1
Mendiratta, Aparna
1
Meng, Tao
1
Mishra, Abhishek
1
Mukherjee, Srabanti
1
Nitsch, Laura J.
1
Ooi, Keng-Boon
1
Rastogi, Rashmi
1
Roy, Gobinda
1
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Published in...
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Journal of retailing and consumer services
2
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Cogent Business & Management
1
Cogent business & management
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of consumer marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice
1
Nonprofit management & leadership
1
Psychology & marketing
1
Technological forecasting and social change : an international journal
1
Tourism planning & development
1
Vision : the journal of business perspective
1
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Source
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ECONIS (ZBW)
15
EconStor
1
Other ZBW resources
1
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1
Typology of trust in micro-health and fitness influencers
Schultz, Carsten D.
- In:
Journal of consumer marketing
42
(
2025
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10015205261
Saved in:
2
What are the significant determinants of helpfulness of online review? : an exploration across product-types
Ganguly, Boudhayan
;
Sengupta, Pooja
;
Biswas, Baidyanath
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10015095039
Saved in:
3
Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach
Alnoor, Alhamzah
;
Abbas, Sammar
;
Khaw Khai Wah
;
Chew, …
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10015125190
Saved in:
4
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
5
Antecedents of intention to use online peer-to-peer platform in Malaysia
Khan, Mohammad Tariqul Islam
;
Yee, Gan Han
;
Gerald Goh …
- In:
Vision : the journal of business perspective
27
(
2023
)
5
,
pp. 680-694
Persistent link: https://www.econbiz.de/10014433472
Saved in:
6
Communicating social value : an experimental study on credible communication and social enterprises
Becker, Annika
;
Waldner, Carolin
;
Nitsch, Laura J.
; …
- In:
Nonprofit management & leadership
33
(
2023
)
3
,
pp. 511-533
activities remains in its infancy. This study builds on the theory of planned behavior and the
source
credibility
theory
…
Persistent link: https://www.econbiz.de/10014278681
Saved in:
7
"Virtual bonds and actual transactions" : investigating the impact of virtual influencers' credibility on buying behavior through virtual engagement
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Tripathi, Vikas
- In:
Journal of communication management
29
(
2025
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10015414152
Saved in:
8
Examining the mediating effects of sincerity and credibility in crisis communication strategies
Boman, Courtney D.
;
Schneider, Erika J.
;
Akin, Heather
- In:
Corporate communications : an international journal
29
(
2024
)
4
,
pp. 550-566
Persistent link: https://www.econbiz.de/10015272555
Saved in:
9
How online travel reviews sources affect travelers' behavioral intentions? : analysis with
source
credibility
theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
10
AI credibility and consumer-AI experiences : a conceptual framework
Khan, Abdul Wahid
;
Mishra, Abhishek
- In:
Journal of service theory and practice
34
(
2024
)
1
,
pp. 66-97
Persistent link: https://www.econbiz.de/10014526005
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