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  • Search: subject:"Source influence"
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Year of publication
Subject
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Consumer behaviour 2 Konsumentenverhalten 2 Algorithm 1 Algorithmus 1 Artificial intelligence 1 Benign envy 1 Brand-influencer fit 1 Classification 1 Comparative analysis 1 Confidence 1 Intention to purchase 1 Internet 1 Internet marketing 1 Künstliche Intelligenz 1 Machine learning algorithms 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 PLS-SEM 1 Parasocial relationships 1 Sequential mediation 1 Source influence 1 Vertrauen 1 Viral marketing 1 Virales Marketing 1 online consumer reviews 1 signaling 1 source influence 1 trust 1 trustmarks 1
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Online availability
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Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Agag, Gomaa 1 Aiken, K. Damon 1 Pascal, Vincent 1 Rezakhah, Saeid 1 Sharkasi, Nora 1 Shin, Sohyoun 1
Published in...
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Journal of internet commerce 1 Journal of marketing analytics : JMA 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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A comparative paradigm of sequential mediation models of influencers' credibility using PLS-SEM with machine learning
Sharkasi, Nora; Rezakhah, Saeid; Agag, Gomaa - In: Journal of marketing analytics : JMA 13 (2025) 3, pp. 744-779
Persistent link: https://www.econbiz.de/10015508695
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Cover Image
An international investigation of source influence effects of internet trustmarks
Aiken, K. Damon; Shin, Sohyoun; Pascal, Vincent - In: Journal of internet commerce 13 (2014) 1/4, pp. 89-115
Persistent link: https://www.econbiz.de/10010474799
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