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Search: subject:"Source influence"
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Consumer behaviour
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Algorithm
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Algorithmus
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Benign envy
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Brand-influencer fit
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Classification
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Intention to purchase
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Internet
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Machine learning algorithms
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Online retailing
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Online-Handel
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PLS-SEM
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Parasocial relationships
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Sequential mediation
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Source influence
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Vertrauen
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Virales Marketing
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online consumer reviews
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signaling
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source influence
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trust
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trustmarks
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Agag, Gomaa
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Aiken, K. Damon
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Journal of internet commerce
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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A comparative paradigm of sequential mediation models of influencers' credibility using PLS-SEM with machine learning
Sharkasi, Nora
;
Rezakhah, Saeid
;
Agag, Gomaa
- In:
Journal of marketing analytics : JMA
13
(
2025
)
3
,
pp. 744-779
Persistent link: https://www.econbiz.de/10015508695
Saved in:
2
An international investigation of
source
influence
effects of internet trustmarks
Aiken, K. Damon
;
Shin, Sohyoun
;
Pascal, Vincent
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 89-115
Persistent link: https://www.econbiz.de/10010474799
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