Sharma, Shavneet; Gurmeet Singh; Lim, Weng Marc; Ali, Asif - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-22
The rapid evolution of technology and the business landscape has introduced the Metaverse, a virtual realm with immense potential for transforming communication and collaboration. The pandemic accelerated the shift to online channels, making the Metaverse a crucial investment for businesses in...