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  • Search: subject:"Soziomarketing"
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Year of publication
Subject
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Social marketing 1,077 Social Marketing 1,075 Nonprofit marketing 838 Nonprofit-Marketing 838 Nonprofit-Organisation 309 Consumer behaviour 288 Konsumentenverhalten 288 Nonprofit organization 283 Deutschland 242 Germany 229 Soziomarketing 228 Marketingmanagement 225 Marketing management 222 Fundraising 203 USA 195 United States 187 Marketing 167 Advertising effects 127 Werbewirkung 127 Hochschule 119 Higher education institution 116 social marketing 108 Brand management 106 Markenführung 106 Gesundheitsvorsorge 102 Behavioral economics 100 Verhaltensökonomik 100 Preventive care 98 Theory 98 Theorie 97 Philanthropie 80 Philanthropy 80 Corporate Social Responsibility 77 Corporate social responsibility 77 Beziehungsmarketing 72 Gemeinnützige Organisation 71 Relationship marketing 71 Social Web 69 Social web 69 Öffentlichkeitsarbeit 68
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Online availability
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Undetermined 539 Free 181
Type of publication
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Article 1,334 Book / Working Paper 706 Journal 15 Other 1
Type of publication (narrower categories)
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Article in journal 913 Aufsatz in Zeitschrift 913 Aufsatz im Buch 430 Book section 430 Graue Literatur 134 Non-commercial literature 134 Collection of articles of several authors 116 Sammelwerk 116 Arbeitspapier 90 Working Paper 90 Hochschulschrift 80 Aufsatzsammlung 68 Case study 62 Fallstudie 62 Thesis 48 Reprint 47 Lehrbuch 37 Textbook 35 Konferenzschrift 21 Bibliografie enthalten 20 Bibliography included 20 Dissertation u.a. Prüfungsschriften 19 Handbook 16 Handbuch 16 Ratgeber 10 Guidebook 9 Collection of articles written by one author 6 Conference proceedings 6 Sammlung 6 Conference paper 5 Konferenzbeitrag 5 Bibliographie 4 Advisory report 2 Fallstudiensammlung 2 Glossar enthalten 2 Glossary included 2 Gutachten 2 Mehrbändiges Werk 2 Multi-volume publication 2 Systematic review 2
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Language
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English 1,602 German 426 Undetermined 13 Polish 11 French 4 Czech 3 Russian 2 Bosnian 1 Macedonian 1 Ukrainian 1
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Author
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Kotler, Philip 35 Rundle-Thiele, Sharyn 32 Kubacki, Krzysztof 24 Brennan, Linda 21 Lee, Nancy R. 18 Sunstein, Cass R. 18 Hastings, Gerard 17 Andreasen, Alan R. 16 Previte, Josephine 15 Klein, Armin 14 Wymer, Walter 14 Binney, Wayne 13 Gordon, Ross 13 Parker, Lukas 13 Aleti, Torgeir 12 Nguyen, Dang 12 Russell-Bennett, Rebekah 12 Dietrich, Timo 11 Helmig, Bernd 11 Lefebvre, R. Craig 11 Sargeant, Adrian 11 Deshpande, Sameer 10 Eagle, Lynne C. 10 Bruhn, Manfred 9 Dolnicar, Sara 9 Domegan, Christine 9 French, Jeff 9 Fry, Marie-Louise 9 Reisch, Lucia A. 9 Cadario, Romain 8 Chandon, Pierre 8 Cismaru, Magdalena 8 Dimant, Eugen 8 Basil, Debra Z. 7 Bennett, Roger 7 Dibb, Sally 7 Dietrich, Martin 7 Lavack, Anne M. 7 Randle, Melanie 7 Warlop, Luk 7
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Institution
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Springer Fachmedien Wiesbaden 9 National Bureau of Economic Research 8 Gemeinschaftswerk der Evangelischen Publizistik 3 American Marketing Association 2 Berliner Kommunikations-Forum 2 Edward Elgar Publishing 2 Herbert von Halem Verlag 2 Institut für Social Marketing <Stuttgart> 2 Schweizerische Landeskonferenz für Sozialwesen 2 Stiftung Familienunternehmen 2 Verlag Franz Vahlen 2 Vodafone Stiftung Deutschland 2 Arbeitsgemeinschaft Vorarlberger Erwachsenenbildung 1 Arbeitsgemeinschaft für Marketing / Arbeitskreis Hochschulmarketing 1 Bochumer Wirtschaftspsychologen e.V. 1 Bundesarbeitsgemeinschaft der Hochschulpressestellen in Deutschland / Arbeitskreis Evaluierung von Hochschul-PR 1 De Gruyter Oldenbourg 1 Deutscher Akademischer Austauschdienst 1 European Group of Public Administration 1 FH Münster / Fachbereich Gesundheit 1 Fachhochschulbibliothek Münster 1 Forschungsinstitut zur Zukunft der Arbeit <Bonn> 1 Forum Kulturmarketing <2002, Ludwigsburg> 1 Gesellschaft für Ökologische Kommunikation mbH 1 Griffith University 1 Helmut-Schmidt-Universität 1 Hermann Rauhe Stiftung 1 IGI Global 1 Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung 1 Institut für Medienentwicklung und Kommunikation <Frankfurt, Main> 1 Institut für Südwestdeutsche Wirtschaftsforschung 1 International Nonprofit and Social Marketing Conference <2007, Brisbane> 1 Internationales Wissenschaftsforum Heidelberg 1 Konrad-Adenauer-Stiftung / Internationales Institut 1 Munich Business School 1 Nudging - A Lawyer's Problem? <Veranstaltung> <2015, Online> 1 Peter Lang AG 1 Peter Lang GmbH 1 Ruhr-Universität Bochum 1 Springer Nature Switzerland AG 1
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Published in...
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Journal of nonprofit & public sector marketing 67 International journal of nonprofit and voluntary sector marketing 58 International review on public and non-profit marketing 48 Journal of business research : JBR 43 International journal of nonprofit & voluntary sector marketing 35 Health marketing quarterly 30 Journal of marketing for higher education 28 Journal of marketing management : MM 28 The SAGE handbook of social marketing 25 Nonprofit marketing : sectoral applications 21 Journal of advertising : official publication of the American Academy of Advertising 17 Journal of social marketing : JSOCM 17 European journal of marketing : EJM 16 Australasian marketing journal 15 Journal of macromarketing : examining the interactions among markets, marketing, and society 15 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 15 Social marketing and behaviour change : models, theory and applications 15 International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing 14 Psychology & marketing 14 Social marketing for public health : global trends and success stories 14 The evolution of nonprofit marketing 14 Macro-social marketing insights : systems thinking for wicked problems 13 Journal of marketing communications 12 Kompendium Kulturmarketing : Handbuch für Studium und Praxis 12 The Routledge companion to nonprofit marketing 12 Working paper / National Bureau of Economic Research, Inc. 12 Contemporary issues in social marketing 11 Europäische Hochschulschriften / 5 11 Nonprofit and voluntary sector quarterly 11 Segmentation in social marketing : process, methods and application 11 International journal of advertising : the quarterly review of marketing communications 10 Nonprofit management & leadership 9 Stakeholder involvement in social marketing : challenges and approaches to engagement 9 Journal of advertising research 8 Journal of marketing 8 Journal of marketing management : JMM ; journal of the Academy of Marketing 8 Springer eBook Collection 8 SpringerLink / Bücher 8 Journal of consumer behaviour : an international research review 7 Journal of strategic marketing 7
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Source
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ECONIS (ZBW) 1,958 USB Cologne (EcoSocSci) 93 USB Cologne (business full texts) 3 BASE 2
Showing 1 - 10 of 2,056
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Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija; Närvänen, Elina - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
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Increasing vaccination intention in pandemic times : a social marketing perspective
Wassler, Philipp; Del Chiappa, Giacomo; Nguyen, Thi Hong Hai - In: Italian journal of marketing : ITJM 2022 (2022) 1, pp. 37-58
Persistent link: https://www.econbiz.de/10013173034
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Can nudging only get you so far? : testing for nudge combination effects
Howley, Peter; Ocean, Neel - In: European review of agricultural economics 49 (2022) 5, pp. 1086-1112
Persistent link: https://www.econbiz.de/10013459899
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Healthy, nudged, and wise : experimental evidence on the role of information salience in reducing tobacco intake
Fakir, Adnan M. S.; Bharati, Tushar - In: Health economics 31 (2022) 6, pp. 1129-1166
Persistent link: https://www.econbiz.de/10013279317
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Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina; Cassia, Fabio - In: Asia-Pacific journal of business administration 14 (2022) 2, pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
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Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon; Guo, Yafei; Torelli, Carlos J. - In: Psychology & marketing 39 (2022) 4, pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
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A social marketing strategy to promote preconception care : development of the Woke Women strategy
Maas, Veronique Y. F.; Blanchette, Lyne M. G.; Amstel, … - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 154-173
Persistent link: https://www.econbiz.de/10013274444
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Addressing food waste with a socio-cultural approach to social marketing
Sutinen, Ulla-Maija - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 256-274
Persistent link: https://www.econbiz.de/10013274479
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Nudging green preferences : evidence from a laboratory experiment
Permana, Yudistira; Sanjaya, Muhammad Ryan - In: Journal of international commerce, economics and policy 13 (2022) 2, pp. 1-40
Persistent link: https://www.econbiz.de/10013370805
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Social entrepreneurs in service : motivations and types
Samuelsson, Peter; Witell, Lars - In: The journal of services marketing 36 (2022) 9, pp. 27-40
Persistent link: https://www.econbiz.de/10013542863
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