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~isPartOf:"Contemporary issues in social marketing"
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Contemporary issues in social marketing
Journal of nonprofit & public sector marketing
71
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Health marketing quarterly
30
Journal of marketing for higher education
30
Journal of marketing management : MM
28
Journal of social marketing : JSOCM
28
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Journal of philanthropy and marketing
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of advertising research
8
Journal of marketing
8
Journal of consumer behaviour : an international research review
7
Journal of strategic marketing
7
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ECONIS (ZBW)
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From the periphery to the core : embedding social marketing in the strategic DNA of all social programmes
French, Jeff
- In:
Contemporary issues in social marketing
,
(pp. 6-20)
.
2013
Persistent link: https://www.econbiz.de/10011431898
Saved in:
2
Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science
Eagle, Lynne C.
;
Case, Peter
;
Low, David R.
- In:
Contemporary issues in social marketing
,
(pp. 21-40)
.
2013
Persistent link: https://www.econbiz.de/10011431900
Saved in:
3
Identifying key criteria as predictors of success in social marketing : establishing an evaluation template and grid (ETG)
Robinson-Maynard, Audrey
;
Meaton, Julia
;
Lowry, Ray
- In:
Contemporary issues in social marketing
,
(pp. 41-58)
.
2013
Persistent link: https://www.econbiz.de/10011431907
Saved in:
4
Social marketing : immunizing against unethical practice
Holden, Stephen S.
;
Cox, Damian
- In:
Contemporary issues in social marketing
,
(pp. 59-75)
.
2013
Persistent link: https://www.econbiz.de/10011431909
Saved in:
5
From reductionism to holism : how social marketing captures the bigger picture through collaborative system indicators
McHugh, Patricia
;
Domegan, Christine
- In:
Contemporary issues in social marketing
,
(pp. 78-94)
.
2013
Persistent link: https://www.econbiz.de/10011431910
Saved in:
6
Decision framing and the role of commitment in social choice : implications for social marketing and communications
Lafreniere, Katherine C.
;
Deshpande, Sameer
- In:
Contemporary issues in social marketing
,
(pp. 95-110)
.
2013
Persistent link: https://www.econbiz.de/10011431912
Saved in:
7
A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
8
Maintaining behavioural change in social marketing : exploring drivers of repeat use of services instrumental to social goals
Schuster, Lisa
- In:
Contemporary issues in social marketing
,
(pp. 141-156)
.
2013
Persistent link: https://www.econbiz.de/10011431927
Saved in:
9
Is social norms marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matt
- In:
Contemporary issues in social marketing
,
(pp. 158-172)
.
2013
Persistent link: https://www.econbiz.de/10011431933
Saved in:
10
OPAL: using a social marketing approach to reducing childhood obesity
Weir, Lisa
;
Williams, Jo
- In:
Contemporary issues in social marketing
,
(pp. 173-194)
.
2013
Persistent link: https://www.econbiz.de/10011431934
Saved in:
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