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~isPartOf:"Nonprofit marketing : sectoral applications"
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Nonprofit marketing
16
Nonprofit-Marketing
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Marketing theory
7
Marketingtheorie
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Social Marketing
5
Social marketing
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Cultural sector
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Kultursektor
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Kotler, Philip
2
Andreasen, Alan R.
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Bennett, Roger
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Butler, Patrick
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Buurma, Hans
1
Colbert, François
1
Collins, Neil
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Cutler, Bob D.
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Dubinsky, Alan J.
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Gainer, Brenda
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Gray, Bradford H.
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Hankinson, Philippa
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Harris, Phil
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Kennedy, Marie
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Scheff, Joanne
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Schlesinger, Mark J.
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Shama, Avraham
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Stead, Martine
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Thomas, Edward G.
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Nonprofit marketing : sectoral applications
Journal of nonprofit & public sector marketing
71
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Health marketing quarterly
30
Journal of marketing for higher education
30
Journal of marketing management : MM
28
Journal of social marketing : JSOCM
28
The SAGE handbook of social marketing
25
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Journal of philanthropy and marketing
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of advertising research
8
Journal of marketing
8
Journal of consumer behaviour : an international research review
7
Journal of strategic marketing
7
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ECONIS (ZBW)
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Social marketing : an approach to planned social change
Kotler, Philip
;
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003717548
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2
Social marketing : what makes it different?
Webster, Frederick E.
-
2008
Persistent link: https://www.econbiz.de/10003717551
Saved in:
3
Identification and classification of problems associated with evaluating social marketing efforts
Hensel, Paul J.
;
Dubinsky, Alan J.
-
2008
Persistent link: https://www.econbiz.de/10003717554
Saved in:
4
Social marketing : its definition and domain
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003717556
Saved in:
5
What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura
;
Stead, Martine
;
Hastings, Gerard
-
2008
Persistent link: https://www.econbiz.de/10003717558
Saved in:
6
Public sector marketing is different
Lamb, Charles W.
-
2008
Persistent link: https://www.econbiz.de/10003717564
Saved in:
7
Public policy marketing : marketing exchange in the public sector
Buurma, Hans
-
2008
Persistent link: https://www.econbiz.de/10003717568
Saved in:
8
Marketing in the public sector : towards a typology of public services
Laing, Angus
-
2008
Persistent link: https://www.econbiz.de/10003717572
Saved in:
9
Restoring public legitimacy to the nonprofit sector : a survey experiment using descriptions of nonprofit ownership
Schlesinger, Mark J.
;
Mitchell, Shannon Kay
;
Gray, …
-
2008
Persistent link: https://www.econbiz.de/10003717582
Saved in:
10
Marketing the fine and performing arts : what has marketing done for the arts lately?
Thomas, Edward G.
;
Cutler, Bob D.
-
2008
Persistent link: https://www.econbiz.de/10003717586
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