This study investigates the factors influencing sustainable technology adoption among small and medium-sized enterprises (SMEs) in Malaysia's beauty, health, and wellness sectors. It is grounded in the Technology Acceptance Model (TAM) and extended with elements from the Unified Theory of...

Using longitudinal data from the Gallup Panel covering more than 30,000 U.S. employees surveyed from 2023 to 2025, I document heterogeneous adoption of generative AI and its "organizational transmission" within firms. First, I show that the share of active (occasional) AI users grew from 9% to...