ȚARĂ-LUNGĂ, Mihaela-Oana - In: Management & Marketing 7 (2012) 4
This paper approaches the new subject of major special events. With an extended international evolution, major events … identify the reference perspectives in defining the concept of major special events. Thus, the research aims to bring an … interpretation, the paper finds out the cultural meanings of the event, the managerial perspective of defining special events and the …