Oh, Taeyeon; Lee, Seomgyun - In: Sport, Business and Management: An International Journal 14 (2024) 5/6, pp. 685-704
behavioral intentions for spectatorship. To address this, the present study (1) categorizes esport CF investors' motivations … neuroticism. Fanatic fans were the most motivated and had the highest spectatorship intentions, driven by strong openness. In … diverse motivations and their influence on esports spectatorship. Originality/value This study investigates the motivations …