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Search: subject:"Sponsored content"
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Internet marketing
14
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11
Werbewirkung
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9
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sponsored content
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advertising
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Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Boerman, Sophie C.
2
Acikgoz, Fulya
1
Bachmann, Philipp
1
Beckert, Johannes
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Berlo, Zeph M. C. van
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1
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Journal of marketing communications
2
Business horizons
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of media business studies
1
Journal of the Academy of Marketing Science
1
Management review quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
16
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1
A closer investigation of dispositional persuasion knowledge of
sponsored
content
: exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
2
Unveiling the cost of free : how an ad-sponsored model affects serialized digital content creation
Zhang, Kaiyu
;
Wang, Qili
;
Qiu, Liangfei
;
Wang, Nan
- In:
Information systems research : ISR
36
(
2025
)
2
,
pp. 962-982
Persistent link: https://www.econbiz.de/10015436847
Saved in:
3
Sponsorship disclosure on social media : literature review and future research agenda
Jhawar, Anand
;
Varshney, Sanjeev
;
Kumar, Prashant
- In:
Management review quarterly
74
(
2024
)
3
,
pp. 1589-1617
Persistent link: https://www.econbiz.de/10015125065
Saved in:
4
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
5
Your posts betray you : detecting influencer-generated sponsored posts by finding the right clues
Shen, Rong-Ping
;
Liu, Dun
;
Wei, Xuan
;
Zhang, Mingyue
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013488533
Saved in:
6
The relationship between product placement and shopping intentions on Instagram
Suková, Lenka
;
Míková, Ladislava
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 177-206)
.
2022
Persistent link: https://www.econbiz.de/10013343574
Saved in:
7
Product endorsement by opinion leaders : the case of YouTube community
Weinlich, Petr
;
Semerádová, Tereza
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 207-239)
.
2022
Persistent link: https://www.econbiz.de/10013343584
Saved in:
8
Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
9
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
10
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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