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Search: subject:"Sponsored search"
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Subject
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Internet marketing
49
Online-Marketing
48
Search engine
48
Suchmaschine
48
Advertising effects
25
Auction theory
25
Auktionstheorie
25
Werbewirkung
25
sponsored search
19
Advertising
18
Sponsored search
16
Werbung
14
Consumer behaviour
13
Konsumentenverhalten
13
sponsored search advertising
13
Information behaviour
12
Informationsverhalten
12
Internet-Auktion
12
Online auction
12
Auction
11
Auktion
10
Preismanagement
9
Pricing strategy
9
E-commerce
7
Electronic Commerce
7
Sponsored search advertising
6
online advertising
6
Online advertising
5
Online retailing
5
Online-Handel
5
Agency theory
4
Bayes-Statistik
4
Bayesian inference
4
Common Agency
4
Delegation
4
Online Advertising
4
Prinzipal-Agent-Theorie
4
Social Web
4
Social web
4
Sponsored Search
4
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Undetermined
31
Free
27
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Article
49
Book / Working Paper
26
Other
2
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Article in journal
40
Aufsatz in Zeitschrift
40
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11
Graue Literatur
9
Non-commercial literature
9
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8
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3
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1
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1
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1
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English
62
Undetermined
15
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All
Decarolis, Francesco
4
Goldmanis, Maris
4
Kim, Dongwoo
4
Pal, Pallavi
4
Penta, Antonio
4
Shakhgildyan, Ksenia
4
Agarwal, Ashish
3
Animesh, Animesh
3
Bergemann, Dirk
3
Bonatti, Alessandro
3
Feng, Youyi
3
Hosanagar, Kartik
3
Jerath, Kinshuk
3
Viswanathan, Siva
3
Xiao, Baichun
3
Yang, Wei
3
Yao, Song
3
Zeng, Daniel
3
Abedin, Babak
2
Aurum, Aybüke
2
Basu, Preetam
2
Gomes, Renato
2
Gupta, Agam
2
Hui, Xiang
2
Jansen, Bernard J.
2
Liu, Meng
2
Lu, Xianghua
2
Ma, Liye
2
Mela, Carl F.
2
Milgrom, Paul
2
Rakshit, Krishanu
2
Ramachandran, Vandana
2
Smith, Michael D.
2
Sweeney, Kane
2
Tunuguntla, Vaishnavi
2
Yang, Yanwu
2
Zhang, Jie
2
Abhisek, Vibhanshu
1
Abhishek, Thati Vikram
1
Abhishek, Vibhanshu
1
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Cowles Foundation for Research in Economics, Yale University
2
NET Institute
2
Stanford Institute for Economic Policy Research (SIEPR), Stanford University
2
C.E.P.R. Discussion Papers
1
Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
1
Department of Economics, Lerner College of Business and Economics
1
Institute of Economic Research, Korea University
1
Palgrave Macmillan
1
University of Maryland
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Published in...
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Information systems research : ISR
5
Electronic commerce research and applications
4
Games
3
Games and economic behavior
3
Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
CESifo Working Paper
2
CESifo working papers
2
Cowles Foundation Discussion Papers
2
Discussion Papers / Stanford Institute for Economic Policy Research (SIEPR), Stanford University
2
European journal of operational research : EJOR
2
Journal of marketing research : JMR
2
Management information systems : mis quarterly
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Operations research
2
Operations research letters
2
Working Papers / NET Institute
2
Barcelona GSE working paper series : working paper
1
CEMMAP working papers / Centre for Microdata Methods and Practice
1
CEPR Discussion Papers
1
Computational economics
1
Cornell hospitality quarterly : CQ
1
Discussion Paper Series / Institute of Economic Research, Korea University
1
Discussion Papers / Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
1
Discussion papers / CEPR
1
Games and Economic Behavior
1
INFORMS journal on computing : JOC
1
International Journal of Software Innovation (IJSI)
1
International journal of electronic commerce : IJEC
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of industrial organization
1
Journal of business research : JBR
1
Journal of management information systems : JMIS
1
Journal of organizational computing and electronic commerce
1
MIS quarterly
1
MPRA Paper
1
Management Science
1
Marketing intelligence & planning
1
Mathematical methods of operations research : ZOR
1
The New Palgrave Dictionary of Economics
1
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Source
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ECONIS (ZBW)
49
RePEc
18
BASE
5
EconStor
4
Other ZBW resources
1
Showing
1
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77
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Date (oldest first)
1
Nonparametric Estimation of
Sponsored
Search
Auctions and Impacts of AD Quality on Search Revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of
sponsored
search
auctions in which advertisers are ranked by bid and ad …
Persistent link: https://www.econbiz.de/10014290222
Saved in:
2
Nonparametric estimation of
sponsored
search
auctions and impacts of ad quality on search revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of
sponsored
search
auctions in which advertisers are ranked by bid and ad …
Persistent link: https://www.econbiz.de/10014480658
Saved in:
3
Nonparametric estimation of
sponsored
search
auctions and impacts of ad quality on search revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of
sponsored
search
auctions in which advertisers are ranked by bid and ad …
Persistent link: https://www.econbiz.de/10014226863
Saved in:
4
Nonparametric estimation of
sponsored
search
auctions and impacts of AD quality on search revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of
sponsored
search
auctions in which advertisers are ranked by bid and ad …
Persistent link: https://www.econbiz.de/10014228566
Saved in:
5
Quality Certificates Alleviate Consumer Aversion to
Sponsored
Search
Advertising
Hui, Xiang
;
Liu, Meng
-
2022
We study consumer response towards
sponsored
search
advertising and how to improve advertising performance on a large e …
Persistent link: https://www.econbiz.de/10013427672
Saved in:
6
Quality certificates alleviate consumer aversion to
sponsored
search
advertising
Hui, Xiang
;
Liu, Meng
-
2022
We study consumer response towards
sponsored
search
advertising and how to improve advertising performance on a large e …
Persistent link: https://www.econbiz.de/10013342873
Saved in:
7
Bid coordination in
sponsored
search
auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012821865
Saved in:
8
Bid coordination in
sponsored
search
auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012813869
Saved in:
9
Bid coordination in
sponsored
search
auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012698508
Saved in:
10
Innovation and competition in the digital economy : implications for Internet Platformsp, telecommunications networks and data sharing initiatives
Zierke, Oliver
-
2021
Persistent link: https://www.econbiz.de/10013341602
Saved in:
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