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  • Search: subject:"Sponsoring"
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Year of publication
Subject
All
Sponsoring 2,007 Sponsorship 1,819 Sportmarketing 539 Sports marketing 532 Consumer behaviour 416 Konsumentenverhalten 415 Deutschland 394 Germany 368 Sport 366 Sports 336 Werbewirkung 312 Advertising effects 302 Sportveranstaltung 236 Professional sports 227 Profisport 227 Sport event 223 Brand management 207 Markenführung 207 Markenimage 200 Brand image 199 Marketingmanagement 199 Marketing management 196 Fußball 194 Football 190 Sportsponsoring 136 Öffentlichkeitsarbeit 130 Public relations 124 Marketing 120 Werbung 119 Corporate Social Responsibility 117 sponsorship 116 Corporate social responsibility 113 USA 113 Advertising 108 United States 107 Event-Marketing 99 Online-Marketing 94 Internet marketing 92 Theorie 91 Theory 91
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Online availability
All
Undetermined 562 Free 264 CC license 7 Digitizable 1
Type of publication
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Article 1,246 Book / Working Paper 854 Journal 18
Type of publication (narrower categories)
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Article in journal 970 Aufsatz in Zeitschrift 970 Aufsatz im Buch 234 Book section 234 Graue Literatur 162 Non-commercial literature 162 Hochschulschrift 161 Thesis 111 Collection of articles of several authors 88 Sammelwerk 88 Working Paper 86 Arbeitspapier 72 Case study 56 Fallstudie 56 Aufsatzsammlung 44 Konferenzschrift 35 Dissertation u.a. Prüfungsschriften 34 Bibliografie enthalten 27 Bibliography included 27 Conference proceedings 21 Handbook 10 Handbuch 10 Lehrbuch 10 Ratgeber 9 Amtsdruckschrift 8 Government document 8 Textbook 8 Guidebook 6 Conference paper 5 Konferenzbeitrag 5 research-article 5 Amtliche Publikation 4 Bibliografie 3 Interview 3 Adressbuch 2 Article 2 Bibliographie 2 Bibliography 2 Biografie 2 Collection of articles written by one author 2
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Language
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English 1,319 German 713 Undetermined 52 French 19 Italian 9 Dutch 4 Polish 4 Russian 4 Spanish 4 Hungarian 1 Norwegian 1 Swedish 1
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Author
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Bruhn, Manfred 44 Cornwell, T. Bettina 37 Nufer, Gerd 31 Jensen, Jonathan A. 29 Woisetschläger, David 26 Hermanns, Arnold 25 Scheinbaum, Angeline Close 20 Mazodier, Marc 18 Backhaus, Christof 17 Lacey, Russell 17 Breuer, Christoph 15 Carrillat, François A. 15 Cobbs, Joe 15 Dreisbach, Jan 13 O'Reilly, Norm 13 Grohs, Reinhard 12 Koronios, Konstantinos 12 Marwitz, Christian 11 Schnöring, Marc 10 Astous, Alain d' 9 Bühler, André W. 9 Dietl, Helmut 9 Rumpf, Christopher 9 Spais, George S. 9 Biscaia, Rui 8 Czarnitzki, Dirk 8 Dalakas, Vassilis 8 Huber, Frank 8 Meenaghan, John A. 8 Schnittka, Oliver 8 Tyler, B. David 8 Ahlert, Dieter 7 Bagusat, Ariane 7 Burmann, Christoph 7 Cobbs, Joe B. 7 Dimitropoulos, Panagiotis 7 Drees, Norbert 7 Finney, R. Zachary 7 Glewwe, Paul 7 Glogger, Anton 7
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Institution
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Springer Fachmedien Wiesbaden 10 National Bureau of Economic Research 6 Deutschland / Auswärtiges Amt 4 Deutschland / Bundesministerium der Finanzen 4 Deutschland / Bundesministerium des Innern 4 Causales GmbH 3 Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW) 3 Deutschland / Bundesministerium für Wirtschaft und Technologie 3 Fachhochschule Reutlingen / European School of Business 3 Institut für Automobilwirtschaft und Industrielle Produktion 3 Athens Institute for Education and Research 2 BDW, Deutscher Kommunikationsverband 2 Deutschland / Beauftragte für Kultur und Medien 2 Deutschland / Bundesministerium für Arbeit und Soziales 2 Deutschland / Bundesministerium für Familie, Senioren, Frauen und Jugend 2 Ebs European Business School 2 Erich Schmidt Verlag 2 European Union Agency for Asylum 2 Friedrich-Schiller-Universität Jena 2 Gottfried Wilhelm Leibniz Universität Hannover 2 Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät 2 Kulturstiftung Haus Europa 2 Maecenata-Management GmbH <München> 2 Stifterverband für die Deutsche Wissenschaft 2 Technische Universität Braunschweig 2 University of Queensland / Department of Economics 2 American Institute for Free Labor Development 1 Arbeitskreis Sportökonomie 1 Art Frankfurt <7, 1995, Frankfurt am Main> 1 Atzelsberger Gespräche <1998, Atzelsberg> 1 Augsburger Marketingtag <12, 1987, Augsburg> 1 August Vermeylenfonds 1 Bildungswissenschaftliche Hochschule Flensburg 1 Bundesinstitut für Sportwissenschaft 1 Bundesverband der Verbraucherzentralen und Verbraucherverbände 1 CER-ETH Center of Economic Research, Department of Management, Technology and Economics (D-MTEC) 1 COGNOS-Institut Prof. Dr. Dreyer <Braunschweig> 1 Center for Corporate Citizenship <Eichstätt> 1 Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI) 1 Center of Market Oriented Product and Production Management 1
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Published in...
All
International journal of sports marketing & sponsorship 73 Journal of sport management : the official journal of the North American Society of Sport Management 48 International journal of sport management and marketing : IJSMM 46 Sport marketing quarterly : preferred journal of the Sport Marketing Association 43 Journal of business research : JBR 39 Sport management review 28 European Sport management quarterly : ESMQ 27 Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement 24 Psychology & marketing 24 SpringerLink / Bücher 23 International journal of advertising : the quarterly review of marketing communications 21 European journal of marketing : EJM 20 Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation 19 Journal of advertising research 19 International journal of advertising : the review of marketing communications 18 Journal of promotion management : JPM 15 Springer eBook Collection 15 Journal of advertising : official publication of the American Academy of Advertising 13 International journal of sport finance : IJSF : official journal of the ESEA, European Sport Economics Association 11 Journal of marketing communications 11 Research 11 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 10 Journal of promotion management : innovations in planning and applied research 10 Journal of strategic marketing 10 The journal of business & industrial marketing 10 Asia Pacific journal of marketing and logistics 8 Europäische Hochschulschriften / 5 8 Gabler Edition Wissenschaft 8 Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager 8 Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses 8 Journal of marketing management : MM 7 Journal of the Academy of Marketing Science 7 Marketing intelligence & planning 7 Sport, Business and Management : an international journal ; SBM 7 Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion 6 DUV / Wirtschaftswissenschaft 6 Journal of nonprofit & public sector marketing 6 KulturKommerz 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing 6
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Source
All
ECONIS (ZBW) 1,924 USB Cologne (EcoSocSci) 135 RePEc 24 EconStor 17 USB Cologne (business full texts) 8 Other ZBW resources 7 BASE 2 OLC EcoSci 1
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Showing 1 - 10 of 2,118
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Experiential engagement : a scale for experiential contexts
Mankute, Adria; Cornwell, T. Bettina; Pappu, Ravi; … - In: Psychology & marketing 42 (2025) 11, pp. 2961-2980
Persistent link: https://www.econbiz.de/10015464224
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Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion
Gao, Liyu; Marder, Ben; Lacka, Ewelina; Colliander, Jonas - In: Psychology & marketing 42 (2025) 1, pp. 214-235
Persistent link: https://www.econbiz.de/10015372974
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Influencer activism : insights for effective partnership with brands and organizations
D'Arco, Mario; Branca, Generoso; Marino, Vittoria; … - In: Psychology & marketing 42 (2025) 3, pp. 741-766
Persistent link: https://www.econbiz.de/10015373254
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Commercialization of influencer content on social media : the roles of parasocial relationships and sponsorship disclosures
Lim, Weng Marc; Koay, Kian Yeik; Cheah, Chee Wei - In: Journal of strategic marketing 33 (2025) 5, pp. 658-684
Persistent link: https://www.econbiz.de/10015547062
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Impact and development of sport sponsorship : a three-decade bibliometric analysis (1993-2024)
Varea-Calero, Alfredo David; Rejón-Guardia, Francisco; … - In: Sport, Business and Management : an international … 15 (2025) 2, pp. 176-203
Persistent link: https://www.econbiz.de/10015423609
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Guidelines on the EU approach to community sponsorship
European Union Agency for Asylum - 2025
These guidelines aim to establish minimum quality standards for the different phases of community sponsorship across the European Union, drawing on insights from the 2021-2023 working group meetings involving Member States, the European Commission, EUAA, international organisations, AMIF-funded...
Persistent link: https://www.econbiz.de/10015428265
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DFI sponsorship of new platforms and ventures : why and how? : synthesis report
Gregory, Neil F.; Craviotto, Nerea; Getzel, Bianca; … - 2025
sponsoring new ventures, DFIs can scale up their development impact and reach, particularly in difficult markets, as well as … effectively. It may also be of interest to foundations and impact investors keen to play a more active role in sponsoring the …
Persistent link: https://www.econbiz.de/10015330724
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Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan - In: VNU journal of economics and business 2 (2022) 2, pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
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Rotating presidencies, rotating sponsors? : corporate sponsorship of the presidencies of the Council of the EU under scrutiny
Alemanno, Alberto; Bodson, Benjamin - 2024
Persistent link: https://www.econbiz.de/10015410317
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Sports celebrities and advertising on Instagram : a case study of brand sponsorship in Spain
Gordillo-Rodriguez, Maria-Teresa; Marín-Montín, Joaquín - In: International journal of sports marketing & sponsorship 25 (2024) 4, pp. 862-894
Persistent link: https://www.econbiz.de/10015415956
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