Search Results - subject:"Sponsoring"

Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand

Nguyen Dinh Toan - In: VNU journal of economics and business 2 (2022) 2, pp. 69-79

Persistent link: https://www.econbiz.de/10013499373

Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets

Babu, Mujahid Mohiuddin; Bason, Tom; Porreca, Rocco; … - In: Psychology & marketing 41 (2024) 1, pp. 45-68

Persistent link: https://www.econbiz.de/10014467467

Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis

Ireland, Robin; Muc, Magdalena; Bunn, Christopher; … - In: Journal of strategic marketing 32 (2024) 6, pp. 762-777

Persistent link: https://www.econbiz.de/10015051754

Strategic brand management in and through sport

Manoli, Argyro Elisavet - In: Journal of strategic marketing 32 (2024) 6, pp. 814-821

Persistent link: https://www.econbiz.de/10015051757

A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters

Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - In: Journal of marketing communications 30 (2024) 6, pp. 660-680

Persistent link: https://www.econbiz.de/10015052732

Guidelines for sponsorship signaling within socially complex markets

Lin, Hsin-Chen; Bruning, Patrick F. - In: Business horizons 67 (2024) 1, pp. 19-30

Persistent link: https://www.econbiz.de/10014456139

Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase

Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7

Persistent link: https://www.econbiz.de/10014462364

The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication

Napoli, Julie; Nicholls, Montana; Ouschan, Robyn - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 72-101

Persistent link: https://www.econbiz.de/10014549719

Sports Sponsoring : Requirements and Practical Examples for Successful Partnerships

Bruhn, Manfred; Rohlmann, Peter - 2024

Sponsorship as an element of sports marketing and sports sponsorship -- Forms of sports sponsorship -- Planning process of sports sponsorship -- Objectives and target groups of sports sponsorship as a starting point -- Strategic orientation of sports sponsorship -- Selection of sponsorships in...

Persistent link: https://www.econbiz.de/10014546904

Sponsorship Funding in Open-Source Software : Effort Reallocation and Spillover Effects in Knowledge-Sharing Ecosystems

Medappa, Poonacha K.; Tunc, Murat M; Li, Xitong - 2023

This study investigates the effects of sponsorship-based funding on open-source software contributors within a knowledge-sharing ecosystem. Specifically, we examine the influence of sponsorship on contributors' activities on the host platform, where funding is received, as well as on a...

Persistent link: https://www.econbiz.de/10014356227

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