Search Results - subject:"Sponsorship"

The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts

Cook, David; Biscaia, Rui; Papadas, Karolos; Simkin, Lyndon - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 811-832

Persistent link: https://www.econbiz.de/10014283555

A systematic literature review of charity sport event sponsorship

Fechner, David; Filo, Kevin; Reid, Sacha; Cameron, Robyn - In: European Sport management quarterly : ESMQ 23 (2023) 5, pp. 1454-1476

Persistent link: https://www.econbiz.de/10014330803

Sponsorship activation : a systematic review and future research agenda

Marceau, Pascale; Pons, Frank - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 99-134

Persistent link: https://www.econbiz.de/10014310901

Sports Marketing : Fundamentals - Strategies - Instruments

Bruhn, Manfred; Rohlmann, Peter - 2023

, sponsorship and organisation, self-determination and external determination). The authors present the basic building blocks in …

Persistent link: https://www.econbiz.de/10013504610

The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement

Lopes, Evandro Luiz - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10013532225

Sponsorship-linked marketing : sport consumers' attitudes and behaviors

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: International journal of innovation and technology … 19 (2022) 5, pp. 1-22

Persistent link: https://www.econbiz.de/10014232392

On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games

Choi, Kyu Ha; Ellis, Dana; Leopkey, Becca; Byun, Jinsu; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 47-72

Persistent link: https://www.econbiz.de/10012990281

Mega versus local event sponsorships

Koo, Jakeun; Fink, Janet; Lee, Younghan - In: Marketing intelligence & planning 40 (2022) 5, pp. 671-689

Persistent link: https://www.econbiz.de/10013393515

Added value for sponsors : a study of network in football 2011-2018

Erichsen, Morten; Stiklestad, Trond; Holum, Marthe; … - In: Sport, Business and Management : an international … 12 (2022) 4, pp. 421-439

Persistent link: https://www.econbiz.de/10013349530

Operation Warp Speed : projects responding to the COVID-19 pandemic

Winch, Graham; Cao, Dongping; Maytorena-Sanchez, Eunice; … - In: Project leadership and society 2 (2021), pp. 1-10

The 2020 COVID-19 pandemic has profound socio-economic consequences. Extraordinary times call for extraordinary measures, so this paper focuses on radical changes to accepted practice in project organizing in response. In particular, we focus on schedule compression to deliver outputs to...

Persistent link: https://www.econbiz.de/10012800298

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