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Search: subject:"Sport sponsorship"
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Sponsoring
41
Sponsorship
40
Sportmarketing
40
Sports marketing
40
Sport
34
Sports
34
Sport sponsorship
30
Consumer behaviour
21
Konsumentenverhalten
21
Football
16
Fußball
16
Professional sports
16
Profisport
16
sport sponsorship
15
Sport event
13
Sportveranstaltung
13
Brand image
9
Markenimage
9
Advertising effects
8
Brand management
8
Markenführung
8
Werbewirkung
8
Sport organization
6
Sportorganisation
6
purchase intention
5
Brand
4
Event marketing
4
Event-Marketing
4
Markenartikel
4
Marketing
4
Arbeitsgruppe
3
Athletes
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Führungskräfte
3
Management
3
Managers
3
Netherlands
3
Niederlande
3
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Undetermined
28
Free
9
Type of publication
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Article
46
Book / Working Paper
3
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Article in journal
41
Aufsatz in Zeitschrift
41
Article
1
Conference paper
1
Konferenzbeitrag
1
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English
42
Undetermined
4
German
2
Spanish
1
Author
All
Koronios, Konstantinos
4
Ntasis, Lazaros
3
Schönberner, Jan
3
Woratschek, Herbert
3
Amanpreet Singh
2
Breuer, Christoph
2
Cui, Ge-Qi
2
Dimitropoulos, Panagiotis
2
Doyle, Jason P.
2
Funk, Daniel C.
2
Itani, Maher N.
2
Jensen, Jonathan A.
2
Jin, ChangHyun
2
Lee, Jung-Yong
2
Pentecost, Robin D.
2
Rai, Jaskirat Singh
2
Rumpf, Christopher
2
Takeda, Fumiko
2
Turner, Brian A.
2
Abratt, Russell
1
Alpert, Frank
1
Apar Singh
1
Aragonés-Jericó, Cristina
1
Baek, Woo-yeul
1
Batty, Rachel J.
1
Bedbrook, Paul
1
Bergman, Antti
1
Biscaia, Rui
1
Buser, Markus
1
Byon, Kevin K.
1
Cameron, Robyn
1
Chang, Yonghwan
1
Chatrath, Stefan
1
Cheong, Cherie
1
Choi, Young-hwan
1
Cobbs, Joe
1
Cobbs, Joe B.
1
Coote, Leonard V.
1
Corneille, Olivier
1
Cornwell, T. Bettina
1
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Institution
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International Association for the Study of Insurance Economics
1
Munich Business School
1
Universität <Berlin, Freie Universität> / Marketing-Department
1
Published in...
All
Sport management review
7
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport, Business and Management : an international journal ; SBM
4
European Sport management quarterly : ESMQ
3
International journal of sports marketing & sponsorship
3
European journal of marketing : EJM
2
International journal of sport management and marketing : IJSMM
2
Journal for global business advancement : JGBA
2
Journal of business research : JBR
2
Sport Management Review
2
Berliner Reihe zum Marketing - Arbeitspapier
1
Business horizons
1
Cogent Business & Management
1
Cogent business & management
1
Consumer behavior review : CBR
1
Etudes et Dossiers, No. 355(2010)
1
Freie Universität Berlin - Marketing-Department - Publikationen
1
Geneva Association - Working Papers Series
1
International advances in economic research
1
Journal of corporate responsibility and leadership : JCR&L
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Munich Business School - Publications
1
Munich Business School Working Paper
1
Oeconomia Copernicana
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Universia business review : UBR
1
Проблемы современной экономики
1
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Source
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ECONIS (ZBW)
41
USB Cologne (business full texts)
3
RePEc
3
BASE
1
EconStor
1
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49
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1
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
2
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
3
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
4
Sport
sponsorship
as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
5
The negative effect of CSR-CSI domain overlap in CSR-linked
sport
sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
6
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
7
Not just intentions : predicting actual purchase behavior in
sport
sponsorship
context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
8
Unlocking the black box of sponsorship in participant-based sport
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10014317599
Saved in:
9
An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh
;
Yousaf, Anish
;
Itani, Maher N.
; …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
Saved in:
10
"Going the extra mile" in resource integration : evolving a concept of
sport
sponsorship
as an engagement platform
Buser, Markus
;
Woratschek, Herbert
;
Schönberner, Jan
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
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