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~subject:"Beziehungsmarketing"
~person:"Scifleet, Paul"
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Consumer information systems and relationship management : design, implementation, and use
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The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
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