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~subject:"Beziehungsmarketing"
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Search: subject:"Sportartikelbranche"
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Beziehungsmarketing
Sportartikelbranche
140
Sporting goods industry
140
Deutschland
32
Germany
32
USA
24
United States
24
Brand management
17
Corporate Social Responsibility
17
Corporate social responsibility
17
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17
Multinationales Unternehmen
11
Nike <Firma>
11
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11
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Sports
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Labour standards
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Lieferantenmanagement
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Produktentwicklung
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Sozialstandards
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Supplier relationship management
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Unternehmensethik
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adidas Group
6
adidas-Salomon AG
6
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Canniford, Robin
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Deyle, Hanno-Götz
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Diller, Hermann
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Fredberg, Tobias
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Gyssler, Michael
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Honegger, Philip
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Jackson, Stuart E.
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Lin, Angela
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Piller, Frank T.
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Ramaswamy, Venkatram
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
Consumer information systems and relationship management : design, implementation, and use
1
Direct marketing
1
Journal of business strategy
1
Journal of strategic marketing
1
R & D management
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Strategy & leadership : a publication of Strategic Leadership Forum
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ECONIS (ZBW)
8
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1
The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
Saved in:
2
How to manage consumer tribes
Canniford, Robin
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 591-606
Persistent link: https://www.econbiz.de/10009533075
Saved in:
3
Whose customers are they?
Jackson, Stuart E.
- In:
Journal of business strategy
32
(
2011
)
3
,
pp. 47-49
Persistent link: https://www.econbiz.de/10009160062
Saved in:
4
The paradox of tie strength in customer relationships for innovation : a longitudinal case study in the sports industry
Fredberg, Tobias
;
Piller, Frank T.
- In:
R & D management
41
(
2011
)
5
,
pp. 470-484
Persistent link: https://www.econbiz.de/10009390453
Saved in:
5
Eine Marke - ein Versprechen : wie Werte und Emotionen die Nachhaltigkeit bei Zimtstern bestimmen
Reidenbach, Judith
;
Honegger, Philip
;
Scheidegger, Reto
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 119-132)
.
2010
Persistent link: https://www.econbiz.de/10008773231
Saved in:
6
Mammut 2.0 - der Kunde als Markenbotschafter : CRM bei der Mammut Sports Group AG
Gyssler, Michael
;
Schreiber, Harald
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 87-101)
.
2010
Persistent link: https://www.econbiz.de/10008773257
Saved in:
7
Co-creating value through customers' experiences : the Nike case
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 9-14
Persistent link: https://www.econbiz.de/10003775218
Saved in:
8
Mehrdimensionale Segmentierung im beziehungsorientierten Direktmarketing
Deyle, Hanno-Götz
;
Diller, Hermann
- In:
Direct marketing
,
(pp. 29-53)
.
2007
Persistent link: https://www.econbiz.de/10003524658
Saved in:
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