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~subject:"Brand management"
~type_genre:"Case study"
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Search: subject:"Sportartikelbranche"
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Brand management
Sportartikelbranche
42
Sporting goods industry
42
Deutschland
18
Germany
18
Markenführung
9
Beziehungsmarketing
4
China
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Marketing management
4
Marketingmanagement
4
Multinationales Unternehmen
4
Relationship marketing
4
Transnational corporation
4
USA
4
United States
4
adidas-Salomon AG
4
Austria
3
Celebrity endorsement
3
Celebrity-Werbung
3
Lieferantenmanagement
3
Nike <Firma>
3
Reebok International Ltd. <Stoughton, Mass.>
3
Schweiz
3
Stakeholder
3
Strategisches Management
3
Supplier relationship management
3
Switzerland
3
Target group
3
Zielgruppe
3
Österreich
3
Auftragsfertigung
2
Business history
2
Business model
2
Business process management
2
Consumer behaviour
2
Corporate reputation
2
Customer integration
2
Employee suggestion system
2
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Article
8
Book / Working Paper
1
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Case study
Article in journal
9
Aufsatz in Zeitschrift
9
Fallstudie
9
Aufsatz im Buch
8
Book section
8
Arbeitspapier
2
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English
5
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Plank, Kevin
2
Bulut, Cengizhan
1
Canniford, Robin
1
Dauth, Tobias
1
Höld, Arthur
1
Kotulla, Thomas
1
Metzenmacher, Ralf
1
Peñaloza, Lisa
1
Regier, Stefanie
1
Riedmüller, Florian
1
Schmid, Stefan
1
Tu, Jiawen
1
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Brands : interdisciplinary perspectives
1
Case studies in Asian management
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of strategic marketing
1
Reihe: Marketing, IT und Social Media
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ECONIS (ZBW)
9
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1
Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa
- In:
Brands : interdisciplinary perspectives
,
(pp. 54-106)
.
2015
Persistent link: https://www.econbiz.de/10010477903
Saved in:
2
Li Ning : make the change
Tu, Jiawen
- In:
Case studies in Asian management
,
(pp. 55-66)
.
2014
Persistent link: https://www.econbiz.de/10010235397
Saved in:
3
Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 45-48
Persistent link: https://www.econbiz.de/10009549686
Saved in:
4
Image, Marke und Trend : mit Retro-Design und neuen Kunden auf Erfolgskurs
Metzenmacher, Ralf
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 243-265)
.
2012
Persistent link: https://www.econbiz.de/10009697108
Saved in:
5
Werben mit Stars
Plank, Kevin
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
8
,
pp. 74-79
Persistent link: https://www.econbiz.de/10009565455
Saved in:
6
Co-Branding als strategische Option der Luxusmarkenführung : eine empirische Untersuchung
Regier, Stefanie
;
Bulut, Cengizhan
-
2012
-
1. Auflage
Persistent link: https://www.econbiz.de/10012878637
Saved in:
7
How to manage consumer tribes
Canniford, Robin
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 591-606
Persistent link: https://www.econbiz.de/10009533075
Saved in:
8
The acquisition of Reebok by Adidas
Schmid, Stefan
;
Dauth, Tobias
;
Kotulla, Thomas
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 713-731)
.
2011
Persistent link: https://www.econbiz.de/10009307522
Saved in:
9
Identitätsorientierte Markenkommunikation am Beispiel adidas
Riedmüller, Florian
;
Höld, Arthur
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 71-89)
.
2008
Persistent link: https://www.econbiz.de/10003693881
Saved in:
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