Die Studie untersucht umfassend die wirtschaftliche Bedeutung des Sports für die Freie und Hansestadt Hamburg. Sport … groß die ökonomische Reichweite des Sports ist. Für den Sportsektor ergibt sich ein Bruttowertschöpfungsmultiplikator von 2 … zukünftige wirtschafts- und stadtentwicklungspolitische Entscheidungen und unterstreicht die Bedeutung des Sports als …

This study investigates why companies sponsor individual athletes in sports with low media coverage and how such … athletes secure sponsorship agreements. While sport sponsorship research has predominantly focused on mainstream sports and … event-based contexts, limited attention has been given to individual athletes in niche sports. Using a qualitative research …

We propose a fundamental valuation model for sports clubs and stadia using discounted (adjusted) revenues. We argue … that a sports club is a "quasi firm" that aims to balance budgets, achieve an efficient allocation of financial resources …, and maximize revenues. Under this objective the sports club's welfare and value are maximized. Then we offer a method for …

, and stakeholders in sports finance. The results contribute to sports analytics and financial modeling in sports, with …

Commercial sports belong to the biggest entertainment industries in the world and, at the same time, are regularly …